High Phenolic KERÓS Is Back, Plus 15% Off Through November 16
An Overview of the Newsletter
The newsletter from Ancient Foods arrived under the subject line "High Phenolic KERÓS is back + 15% off ends Nov 16." Its main message is that a set of popular Greek products has returned to stock, and that customers can still save 15% on their entire order with a checkout code (FALL15) before the offer ends on Monday, November 16.
The email is built around four parts:
- Restock announcement and promotion. The opening section tells readers that their favorites are back on the shelves and highlights the 15% discount on the whole order, with a "Shop Now" call to action.
- Popular products. A short showcase features the IRINI Ancient Mountain Tea and the IRINI Organic Thyme Honey, each with a "Buy Now" button.
- Olive oil in the news. A feature summarizes a recent research review from Spain on olive oil, the Mediterranean diet, and brain health, with a link to the full story on Olive Oil Times.
- Footer. Links to the blog, the company's ethos page, and contact information, along with the company's mailing address in Washington, DC, and standard subscription and unsubscribe options.
The Products
The newsletter highlights a range of Greek foods, most of them tied to organic production or to protected designations of origin. The restocked items include:
KERÓS High Phenolic Organic Olive Oil
KERÓS is the headline product of the email. It is a high phenolic organic olive oil, available in 500 ml, 1-liter, and 3-liter sizes. Phenolic content is the feature that sets it apart: phenols are naturally occurring compounds in olive oil that contribute to its flavor and are the focus of much of the health research cited in the newsletter.
ÉDAFOS Extra Virgin Greek Olive Oil, PDO Sitia
ÉDAFOS is an extra virgin olive oil with Protected Designation of Origin (PDO) status from Sitia, in the Lasithi region of Crete. PDO labeling indicates that the oil is produced, processed, and prepared within a defined geographic area under specific standards.
IRÍNI and ILÍA Organic Honeys
The newsletter lists IRÍNI and ILÍA organic honeys among the restocked items. The IRINI Organic Thyme Honey is specifically featured as one of the brand's popular products.
Greek Mountain Teas and Herbs
The company also offers Greek mountain teas and herbs. The IRINI Ancient Mountain Tea is featured in the "Our Popular Products" section, and the newsletter describes these teas as part of its Greek mountain range.
The Store: Ancient Foods
Ancient Foods, LLC is an online retailer of Greek food products, operating at ancientfoods.com. Based on the newsletter, the company sells Greek specialty goods, with a focus on olive oil, organic honey, and mountain teas and herbs. Its product lineup emphasizes quality and origin, with several items carrying organic certification or PDO status.
The business is registered as Ancient Foods, LLC and lists a mailing address at 712 H Street NE, Unit 658, Washington, DC 20002. The company's website includes a blog, an "Our Ethos" page that outlines its values, and a contact page. The newsletter notes that recipients opted in through the company's website, which means the store builds its subscriber list directly from customers and interested visitors.
The store also uses its newsletter to share relevant industry news, as shown by the feature on olive oil and health. This approach positions Ancient Foods as more than a retailer: it presents itself as a source of information about Greek food traditions and the science behind them.
Olive Oil in the News: Health and the Mind
The feature that closes the main body of the newsletter addresses a question many readers may ask: can olive oil help keep the mind sharp? It summarizes a new research review from Spain that pooled studies covering more than 730,000 people. According to the review, a Mediterranean diet built around extra virgin olive oil is associated with:
- Lower blood pressure
- Less inflammation
- Fewer strokes
Each of these is a recognized risk factor for cognitive decline. The newsletter also reports that laboratory studies suggest certain olive oil polyphenols, specifically oleocanthal and hydroxytyrosol, may act on processes involved in Alzheimer's disease. The authors caution, however, that more clinical trials are needed before firm conclusions can be drawn. The feature links readers to the full article on Olive Oil Times for further detail.
Why It Matters to Readers
For customers, the newsletter offers two practical benefits: the return of favorite products and a limited-time discount, which ends Monday, November 16. For those interested in health, the olive oil research adds context to why high-phenolic oils such as KERÓS may appeal to buyers who care about nutrition. The combination of product news, a clear promotion, and educational content makes the email a useful example of how a specialty food store can keep its audience informed and engaged.
