Newsletter Analysis: Bobbi Brown Cosmetics
Contents of the Newsletter
The newsletter from Bobbi Brown Cosmetics introduces new skin-flattering shades of their iconic Long-Wear Cream Shadow Sticks. The text invites customers to explore the new shades and find their new essentials. Testimonials from satisfied customers praising the long-lasting and easy-to-apply nature of the product are also included. Additionally, there is an exclusive online offer where customers can pick 3 mini gifts when they spend £55 or more. The newsletter ends with details about another offer where customers spending £75 or more can receive a full-size Vitamin Enriched Eye Base.
Products
The featured product in the newsletter is the Long-Wear Cream Shadow Sticks, known for their long-lasting wear and ease of application. The new skin-flattering shades are highlighted as additions to the existing range, making it easier for customers to create different eye looks. Additionally, the Bestseller category includes the Vitamin Enriched Face Base, a popular product among customers.
Bobbi Brown Store - bobbibrown.ch
The newsletter is sent by Bobbi Brown Cosmetics, a trading name of Estée Lauder Cosmetics Limited. The company is well-known for its high-quality cosmetics products, including makeup for face, eyes, skin, and lips. The store, bobbibrown.ch, offers complimentary samples, gift wrap services, and live chat with an artist for product recommendations and assistance. Customers can shop bestsellers, access online exclusive offers, and enjoy free beauty services. The store provides delivery and returns services for customer convenience. Bobbi Brown Cosmetics values customer engagement, as indicated by the inclusion of testimonials and member perks in the newsletter.
