25% Off Christmas Gifts for Your Favourite People: A Look at the buyagift Newsletter
1. Overview of the Newsletter
The newsletter, sent under the subject line "25% off Christmas gifts for your favourite people" with a gift emoji, is a seasonal promotional email designed to encourage readers to buy experience gifts ahead of the festive period. Its central message is simple: a discount of 25 percent is available on Christmas gifts through the code XMAS25.
The email opens with a navigation bar listing the main experience categories: Gourmet, Days Out, Pampering, Driving and Hotels. A prominent call to action highlights the 25% discount with the code, followed by a "Shop Now" button.
The body text is written to appeal to gift buyers across different relationships. It mentions parents who deserve a treat, a partner who makes every day better, and a best friend who is always there. The message encourages readers to "give them something to look forward to with an experience gift chosen just for them."
Three shortcut links are provided for quick browsing: Gifts for Couples, Gifts for Her and Gifts for Him. The email also includes a teaser for an "Early Black Friday" sale, with readers encouraged to watch their inbox for further offers.
Lower in the email, a section titled "Brands you know & love" showcases partner names such as Totoro, Prezzo, English Heritage, Champneys, Kew and PREZZ (noted as part of the Moonpig Group). A featured item, "The Traitors Live Experience," is also promoted. The footer offers links to unsubscribe, contact details, corporate sales, and an option to view the email online, along with payment method logos including Visa, Klarna and Google Pay.
The legal small print explains that the discount code is valid until the end of day on 16/11/2026. To use it, customers enter XMAS25 in the basket. The terms state that only one discount may be used per order, that codes cannot be applied to flexible voucher redemptions, extensions, delivery, gift packs or other facilities, and that they are valid only for internet orders. Codes cannot be used when exchanging vouchers or redeeming credit and money vouchers. The company also reserves the right to withdraw codes at any time, restrict them on specific products, and correct any pricing errors that slip through.
2. The Products
The newsletter promotes experience gifts rather than physical goods. Based on the categories and brands mentioned, the range includes:
- Gourmet: dining experiences, with restaurant partners such as Prezzo.
- Days Out: attractions and heritage visits, including English Heritage and Kew.
- Pampering: spa and wellness treats, including Champneys.
- Driving: driving experiences for thrill-seekers.
- Hotels: overnight stays and break packages.
- Live Experiences: entertainment events such as The Traitors Live Experience.
Gifts are also grouped by recipient, making it easier to choose for a partner, a female friend or a male friend. The discount applies to these experiences, but not to delivery or gift packs.
3. About the Store: buyagift.co.uk
buyagift, accessible at buyagift.co.uk, is a UK-based gift experience retailer that is part of the Moonpig Group. The company, listed in the email with an address at 10 Back Hill, London, EC1R 5EN, specialises in giving customers the chance to purchase vouchers for days out, meals, pampering treatments, driving adventures and hotel stays rather than traditional physical presents.
The business positions itself as a convenient solution for people who find gift shopping difficult. By offering a wide choice of experiences from recognised brands, it aims to help shoppers give memorable presents that recipients can redeem at a time that suits them. Its multiple payment options, including Klarna and Google Pay, reflect an effort to make checkout flexible.
The store also demonstrates a clear focus on seasonal marketing. The Christmas campaign, early Black Friday messaging and a generous 25 percent discount show how it builds anticipation during the busiest shopping period of the year. Its terms and conditions are transparent about restrictions, which helps set clear expectations for customers.
Overall, buyagift presents itself as a trusted, well-established provider of experience gifts in the UK, with a strong brand network and a customer-friendly approach to festive gift giving.
