1. Overview of the Newsletter

The email, with the subject line "Here's 12% Off Your Next Order", is a promotional newsletter from Cartridge People, a UK supplier of printer cartridges and office supplies. Its main message is a 12% discount on office supplies, activated with the voucher code NEXT12 at checkout.

Key Messages and Sections

• Header banner: The email highlights free delivery on orders over £35, "unbeatable prices", and a 100% satisfaction guarantee.
• Main call to action: The voucher code NEXT12 gives 12% off, with a "Shop Now" button for Cartridge People compatible own-brand ink, toner, label tapes and rolls.
• Printer registration prompt: The newsletter notes that no printer is registered to the recipient's account and invites them to "Tell Us Your Printer" so they can receive personalised offers for their printing needs.
• Product recommendations ("You might like..."): Two packs of A4 copy paper are featured with add-to-basket options.
• Seasonal promotion ("Darker Nights, Brighter Deals!"): The 12% discount on office supplies is framed as a way to prepare a workspace for the darker months, with a "Shop Office Supplies" button.
• Special offers: A section titled "Special Offers You Won't Want to Miss" showcases 2-for-1 deals, free extras and savings on selected products, with a "Shop Special Offers" button.
• Brand showcase: Logos of major printer and office brands are displayed, along with awards and review credentials.
• Footer information: Includes the voucher terms, email preference and contact links, company legal details, and privacy and terms links.

Voucher Terms

• The NEXT12 code ends at midnight on Sunday, 8 November 2026.
• It cannot be combined with products marked "special price" or "exclusive price" on the website.
• The discount is only valid while stocks last.
• The 12% discount on office supplies and stationery excludes OEM ink and toner.

2. Products Featured

Printing Consumables

• Cartridge People Compatible Own Brand Ink and Toner: Affordable alternatives to original cartridges, promoted as the main product line in the email.
• Label Tapes and Rolls: Own-brand consumables for label printing.

Paper

• Cartridge People A4 Extra White (168CIE) Copy Paper, 80gsm, 500 Sheets (FSC Certified): Priced at £5.99. The FSC certification indicates the paper comes from responsibly managed forests.
• Cartridge People A4 Extra White (168CIE) Copy Paper, 80gsm, 2500 Sheets (FSC Certified): Priced at £19.99, offering a larger bulk quantity at a lower cost per sheet.

Categories Listed

• Printer Cartridges
• Printers
• Office Supplies
• Paper
• Labels and Tapes

Compatible Printer Brands

The email displays logos for Brother, Canon, Epson, HP, Kyocera, Lexmark, OKI, Samsung, Xerox, and Dymo, indicating that cartridges and consumables are available for these manufacturers.

Special Offer Products

The special offers section shows a mix of stationery and confectionery, including Sellotape, Fellowes, Just Paper, Pentel, Cadbury Heroes, Lindt Lindor, Nescafé Gold, KitKat Chunky and Contigo. Specific deal details are not provided in the email text.

3. About the Store: Cartridge People

Cartridge People, found online at cartridgepeople.co.uk, is a British retailer specialising in printer cartridges, printers, paper, labels and general office supplies. The store positions itself as a value-focused alternative for businesses and individuals who need reliable printing consumables without premium pricing.

Customer Promises

• Free delivery on orders over £35.
• Unbeatable prices, as stated in the email.
• 100% Satisfaction Guarantee, giving customers confidence in their purchases.

Reputation and Recognition

The newsletter highlights a Bronze award as the 2025 winner at the Cheshire Business Awards and refers to a Silver rating. The company also cites more than 133,982 customer reviews, displayed through a reviews platform, which suggests a large and established customer base.

Company Details

The Cartridge People brand is a trademark in Europe and the UK, operated under licence by The Cartridge People Ltd (Company Registration Number 08257316). The registered office is located at Unit 13 Orion Park, University Way, Crewe, CW1 6NG.

Customer Engagement

The store encourages customers to register their printer to receive tailored offers, a practical approach that helps match promotions to the specific consumables each customer needs. Customers can also manage email preferences, reach support through a contact form, and review the store's terms and privacy policy.