Newsletter Analysis: Catbird 'A Link Between' Campaign
1. Newsletter Contents
The newsletter from Catbird introduces the 'A Link Between' campaign featuring Yan Chen and Chloe Misseldine. It provides outtakes from their Mother's Day campaign, showcasing a beautiful story of two ballerinas on the Upper West Side of Manhattan. The recipients are invited to explore the edit featuring a personalized charm holder necklace, tennis bracelet, cygnet ring, diamond ear hugger, and more, all priced under $200.
The newsletter also highlights the unique relationship between Yan Chen and Chloe Misseldine, sharing their favorite way to spend a day together in New York. Additionally, it mentions some of the popular jewelry pieces like the Snow Queen Ring, Lover's Bracelet, and Dollhouse Diamond Heart Locket. Catbird emphasizes tiny, shiny, and gold accessories as an elegant gifting solution, suggesting a gift card for those looking for the perfect present.
2. Products
The products featured in the newsletter include a range of 14K gold jewelry items such as rings, bracelets, earrings, and necklaces. Some notable pieces are the Personalized Charm Holder Necklace, One O'Clock Tennis Bracelet, Baby Cygnet Ring, Slice of Moon Diamond Ear Hugger, Angel Hair Medallion, and Diamond Snippet Ring. These products reflect Catbird's commitment to elegance and simplicity, with a focus on recycled materials like 14k gold and diamonds.
Customers are also offered a special gift of a Tower28 tinted balm with purchases over $350, available while supplies last. Catbird's sustainable jewelry practices since 2004 align with their mission of using recycled materials and supporting nonprofit partners that share their values of equality and philanthropy.
3. Catbird Store - catbirdnyc.com
Catbird, founded in 2004, is a Brooklyn-based jewelry store that prides itself on creating sustainable and ethically made pieces. The store's domain, catbirdnyc.com, serves as an online platform where customers can explore and purchase their unique collections. With a focus on recycled 14K gold and diamonds, Catbird offers a range of minimalist and elegant jewelry that resonates with individuals looking for timeless pieces.
Furthermore, Catbird's commitment to social responsibility is evident through their donations of over $2 million to nonprofit partners that promote equality and community welfare. The store's emphasis on creating a link between quality craftsmanship, sustainability, and philanthropy sets it apart as a brand that values both style and substance.
