Newsletter Analysis - Color Wow Hair
1. Contents of the Newsletter
The newsletter announces the opening of a blow-dry bar and offers a discount of up to £12. It highlights free shipping on UK orders over £35 and features Color Wow best sellers, all products, and value sets. The focus is on Dream Cocktails, blow dry boosters that provide volume, strength, and moisture. Customers can choose from Coconut-infused, Kale-infused, and Carb-infused cocktails. The newsletter also mentions a promo code for 15% off Dream Cocktails, a free gift with purchases over £60, and the brand's commitment to banning harmful ingredients from its products.
2. Products
Color Wow's products include a range of hair care items, with a special emphasis on the Dream Cocktails that cater to different hair needs. The Coconut-infused cocktail moisturizes and restores silky texture to dry hair, the Kale-infused cocktail strengthens hair significantly after just one blow-dry, and the Carb-infused cocktail adds fullness and thickness to fine, limp strands. The products are designed to address various hair concerns and provide visible results.
3. Store - Color Wow Hair (uk.colorwowhair.com)
The store, Color Wow Hair, showcased in the newsletter, offers a wide selection of hair care products that cater to different hair types and concerns. The website features a clean and user-friendly interface, making it easy for customers to navigate and explore the product range. With free shipping on UK orders over £35 and promotional discounts like the 15% off Dream Cocktails, the store aims to provide customers with value for their purchases. Additionally, the brand's commitment to excluding harmful ingredients from its products reflects a focus on customer safety and satisfaction.
