Newsletter Analysis: Lift your roots + ditch the grease!
1. Contents of the Newsletter
The newsletter focuses on promoting Color Wow's best-selling product "Raise The Root Thicken + Lift Spray" as a solution for adding volume to hair without weighing it down. The product is praised by POPSUGAR for its ability to provide root lift and volume while also acting like a dry shampoo, soaking up excess oil without leaving any sticky residue behind. The newsletter also introduces the "Beat the Grease Bundle" at a 15% discount, which includes the Color Security Shampoo and the Raise The Root Thicken + Lift Spray. Customers are also offered a free travel-size product with purchases over £60.
2. Products Description
Color Wow's featured product, "Raise The Root Thicken + Lift Spray," is highlighted as a multi-functional solution for adding volume and lift to the roots without the heaviness associated with traditional dry shampoos. The product is described as providing all-day root lift, volume, and heat protection, while also acting as a dry shampoo by absorbing excess oil. Additionally, the "Beat the Grease Bundle" includes the Color Security Shampoo, a sulphate-free shampoo that cleanses without leaving any residue, promoting healthy hair growth and preserving color.
3. Store Description: colorwowhair.com
Color Wow's online store, colorwowhair.com, showcases a range of hair care products formulated to provide effective solutions for various hair concerns. The store emphasizes the importance of heat protection, cruelty-free ingredients, and sulfate-free formulas across their product line. Customers can explore different product categories, benefit from free shipping on UK orders over £35, and enjoy promotions such as free gifts with qualifying purchases. The store also features a blog section for hair care tips and tricks.
