Hip Pop's Early Black Friday Offer: A 50% Discount on the 12 Pack Variety Case
1. What the Newsletter Contains
The email from Hip Pop opens with the subject line "Does your Saturday have a kick?" and invites readers to think about their weekend plans. It frames a typical Saturday night, with the heating on and a takeaway on its way, and suggests a drink that can keep up with spicy or saucy food.
The main feature is Ginger & Turmeric, which the email describes as having a proper kick of fiery ginger and a little spice. The newsletter recommends pouring it over ice and highlights that it is one of the flavours included in the Variety Case.
The central message is a promotion. The Variety Case is currently offered at 50% off, with free delivery. The email states that a 12 pack costs £15 delivered, down from a usual price of £30. The offer is marketed as an "Early Black Friday" deal.
The newsletter also includes:
- A product claims section: real ginger, real turmeric, no fake ingredients, high in fibre, no sweeteners, and lightly sparkling.
- A "Real Fact" section noting that ginger and turmeric are cousins that both grow underground, and that turmeric is the ingredient that stains chopping boards.
- Terms and conditions covering eligibility, validity, and how the discount works.
- A customer support invitation, encouraging readers to reply to the email with any questions.
- A reference to Trustpilot ratings, described as "Excellent."
- A note that upcoming perks will be sent by email, along with an unsubscribe link and the company's postal address.
2. The Products
The newsletter highlights several Hip Pop flavours. The most prominent is Ginger & Turmeric, presented as a firm favourite. Its selling points are its genuine ginger and turmeric content, its absence of artificial additives and sweeteners, and its light sparkle. The product is also described as high in fibre, making it a fairly distinctive option among fizzy drinks.
Other flavours referenced in the email's imagery and text include:
- Tropical Peach
- Blueberry & Ginger
- Pink Grapefruit
- Berries & Cherries
- Elderflower
The Variety Case is the featured bundle. It contains 12 cans, and Ginger & Turmeric is one of the flavours included. Customers can therefore sample several flavours in a single purchase rather than committing to one. The offer is limited to one case per household and is available while stocks last.
Key purchase details:
- Price: £15 delivered (previously £30), a 50% saving.
- Eligibility: new customers only, UK mainland delivery addresses only, aged 18 or over.
- Discount code: BF50, applied automatically when using the buy button on the offer page.
- Type: one-time purchase. No subscription is created and the customer will not be billed again.
- Deadline: 23:59 on 22 November 2026.
- Restrictions: cannot be combined with any other discount code, promotion, or subscription offer.
3. About the Store: Hip Pop (drinkhippop.com)
Hip Pop sells its drinks directly to consumers through its website, drinkhippop.com. The brand presents itself with a friendly, informal voice. Its emails use playful language such as "a good ol' chin-wag" and "a firm fave," which gives the company a personable character that appeals to everyday drinkers rather than only specialist buyers.
The brand positions its drinks as natural alternatives. Its emphasis on real ingredients, the absence of fake flavourings and sweeteners, and the inclusion of fibre suggests a focus on health-conscious consumers who still want something flavourful and fizzy. The company also promotes a "Real Fact" style of content, adding educational touches to its marketing.
Hip Pop is based in Manchester, with its postal address listed as Department Bonded Warehouse, 18 Lower Byrom Street, Manchester, M3 4AP. The company uses its own website as the main sales channel for this offer, and it runs its own customer support by email. Its strong online reviews, referenced through Trustpilot, help build trust in the brand.
Overall, Hip Pop combines a bold, fun brand identity with clear promotional terms and a straightforward direct-to-consumer model. Its Early Black Friday offer makes it an accessible way for new customers to try a range of its drinks at half price.
