1. Contents of the Newsletter

The newsletter from EMP promotes a Singles' Day campaign built around a 15% discount on fashion and band merchandise. It opens with a main call to action to "refresh your style" and browse trending band merch, cool fashion trends and new favourite pieces, with a link to shop now.

Singles' Sale

A dedicated "Singles' Sale" block says customers can "treat yourself twice" by combining the sale with an extra 15% off everything. The sale is described as featuring trending styles, band merch and highlights at discounted prices. Four product categories are linked directly from this section: T-shirts, Jackets & Coats, Hoodies and Shoes.

Featured Band: Powerwolf

The newsletter highlights Powerwolf under the heading "In Metal We Trust." It describes the band's stage presence, combining heavy metal, organ sounds and "wolf-pack spirit," and promotes their merchandise with eye-catching prints on T-shirts, hoodies and other items.

EMP Signature Collection

A third feature promotes the EMP Signature Collection, which combines iconic band graphics with distinctive cuts and standout designs. It is positioned as going beyond the classic band tee so that music fans can express their taste through everyday personal style.

Backstage Club and Promotions

The newsletter also promotes the Backstage Club membership, with a 30-day free trial, a chance to win a bathrobe of the customer's choice, and a free T-shirt offered in November. The free T-shirt offer carries a minimum order value of £85.

Early Access

An "Early Access" banner encourages readers to act quickly and browse the shop before others.

Discount Terms

The 15% code is valid until 10/11/2026 with a minimum order value of £39.99. It applies automatically at checkout once entered and cannot be combined with other promotional codes. Excluded items include books, media, tickets, vouchers, items that include a donation, and products by Rammstein, (Till) Lindemann, Böhse Onkelz, Broilers, Die Ärzte, Die Toten Hosen and Metality.

2. Products

The newsletter showcases a broad range of fashion and music merchandise across several categories.

Clothing Categories

• T-shirts: Band tees and fashion pieces, including designs with bold prints.
• Jackets & Coats: Outerwear for everyday wear and stage-inspired looks.
• Hoodies: Warm, casual pieces, including Powerwolf designs with striking graphics.
• Shoes: Footwear included in the Singles' Sale.

Official Licensed Bands

The newsletter lists a large roster of officially licensed brands, including Metallica, Iron Maiden, Motörhead, AC/DC, Slipknot, Sleep Token, Electric Callboy, Black Sabbath, Powerwolf and Amorphis (listed in the newsletter as "AMARTH"). EMP states that all of its products are 100% official merchandise, sourced directly from bands, labels, studios and publishers.

Special Collections

The EMP Signature Collection offers reimagined band graphics with more distinctive cuts than standard merch, aimed at shoppers who want music-inspired fashion for daily wear.

3. About the Store

EMP is a long-established retailer of music merchandise and music-related fashion. The copyright notice in the newsletter, "©1986-2026," shows that the business has been operating for nearly four decades. The newsletter identifies the operating company as EMP Mail Order UK Ltd, registered in the United Kingdom with company number 6323645 and a registered address in Plymouth, Devon.

The store presents itself as a source of official, licensed merchandise. Its stated approach is to work directly with bands, labels, studios and publishers, which is a key selling point for fans who want authentic products rather than unofficial imitations.

Its product range is organised around clothing, band merch, movies and TV, and the newsletter's navigation includes Women, Men and Band Merch sections. Customer service is available by email at mailbox@emp.co.uk and through a live chat option, with support hours of Monday to Friday, 9:00am to 5:30pm. EMP also offers a shopping app available on the App Store and Google Play.

Note: The brief refers to the store's domain as emp.de, but the newsletter itself lists the contact address as emp.co.uk and identifies the company as a UK business. This article reflects the information shown in the newsletter.