Newsletter Analysis: "We Overdid It. You Benefit."
1. Contents of the Newsletter:
The newsletter from FitFlop informs recipients about their current promotion on white sneakers. The company admits to overstocking white sneakers in their warehouse and offers a discount of €40 off on selected white sneakers for a limited time, using the code FRESHKICKS at checkout. The newsletter includes links to shop for different sizes and models of white sneakers and showcases the reduced prices after applying the discount code. Additionally, it mentions the promotion terms and conditions, such as not valid on previous purchases and applicable only on selected lines.
2. Products Description:
The highlighted products in this newsletter are the white sneakers available for purchase on the FitFlop website. The discounted prices range from €90 to €100 after applying the promo code FRESHKICKS. The newsletter provides links for shoppers to explore the various sizes available, starting from size 36 up to size 43. Apart from the white sneakers, the email also mentions a new collection of sandals called Dynamicus and Dynamicush.
3. Store Analysis - FitFlop.com:
FitFlop.com, the store that sent the newsletter, is a footwear brand that focuses on creating comfortable yet stylish shoes for both women and men. The store's domain fitflop.com reflects its brand name and offers a wide range of footwear options, including sneakers, sandals, and shoes. The newsletter demonstrates the store's strategy of engaging customers through limited-time promotions and discounts like the €40 off on selected sneakers with the code FRESHKICKS. Moreover, the store's emphasis on white sneakers in this campaign indicates a trend-conscious approach to product offerings.
