Your Cart Called… It Wants an Extra 20% OFF!
The newsletter from GreaterGood stores arrived with the subject line "Your Cart Called… It Wants an Extra 20% OFF!" It is a promotional email that combines savings on everyday shopping with a built-in charitable element, a signature feature of the GreaterGood brand. This article breaks down what the email contains, the products it highlights, and the store behind it.
Contents of the Newsletter
The email opens with a header linking to the brand's campaign "Journey to 10 Million Given," tied to The Animal Rescue Site™ by GreaterGood. Navigation links point readers to Clothing, Footwear, Best Sellers, Sale, and an unsubscribe option.
The main promotion is headlined "Treat Yourself to An EXTRA 20% OFF on $40+ Orders," with the code TREATYOURSELF and a "Shop Now" button. The offer carries exclusions: charitable giving is not discounted.
A grid of product listings follows, each tagged with a "Feed" number indicating how many pets the purchase helps feed. The featured items include:
- Feed 16 Pets – Roosting Pocket Birdhouse
- Feed 12 Pets – Cat & Dog Mixed Metal Earrings (handmade, fair trade)
- Feed 31 Pets – Beautiful Paws Canvas Purse
- Feed 27 Pets – Animal Lover Burnout Cargo Pocket Pants
- Feed 20 Pets – Paw Print Embroidered Indoor/Outdoor Slide-in Slippers
- Feed 29 Pets – Tropical Paw 100% Cotton Short Sleeve Nightgown
- Feed 23 Pets – Flannel Paw Lounge Pants
- Feed 25 Pets – Polka Dot Paws Pajama Shorts Set
- Feed 30 Pets – Gradient Paws & Polka Dot Pajama Set
- Feed 31 Pets – Paws to My Heart Nightgown
- Feed 25 Pets – Peeping Pets Nightgown
- Feed 30 Pets – Pets & Angels Colorful Mosaic Solar Garden Stake Light
- Feed 17 Pets – Paw Print Indoor/Outdoor Clog Slipper Shoes
- Feed 18 Pets – Paw Print Faux Fur Lined Slipper Shoes with Comfort Heel
- Feed 17 Pets – Paw Print Faux Fur Lined Durable Slippers
- Feed 50 Pets – Paw Symphony Magical Print Rain Jacket
A second call to action, "One Day. BIG Deals. $11 Deals for 11/11," offers "8 + Get 20% OFF $40" with the same code, limited to shopping "Before Midnight While Supplies Last." Further links direct readers to Fall Favorites & Best Sellers, Clothing, Footwear, Home, Outlet, and Sale sections, along with giving-focused options such as Play Trivia to Give, Click to Give, and Shop & Give More.
The footer contains a subscription notice explaining that GreaterGood emails supporters several times a week, a disclaimer that prices, codes, and availability may change, promotion terms covering shipping and exclusions, an unsubscribe link, a request to add the sender address to contacts, the company's Seattle, Washington mailing address, a customer service phone number, and customer service hours of Monday through Friday, 8 a.m. to 4 p.m. Central Time.
Description of the Products
The products span apparel, footwear, accessories, home décor, and outdoor items. Clothing includes pajama sets, nightgowns, lounge pants, and cargo pants; the cotton and flannel options suggest comfortable, everyday wear. Footwear features indoor/outdoor clogs and slippers, several with faux fur lining and comfort heels, designed for warmth and all-day comfort. Accessories include a canvas purse and handmade, fair-trade mixed metal earrings, the latter emphasizing artisan craftsmanship. Home and garden items include a Roosting Pocket Birdhouse and a Colorful Mosaic Solar Garden Stake Light. The Paw Symphony Magical Print Rain Jacket rounds out the outerwear selection.
Each product is paired with a "Feed" count, meaning a portion of the purchase supports feeding animals in need. This structure lets shoppers select items that match their style while contributing to animal welfare.
About the Store: GreaterGood
GreaterGood, operating the greatergood.com domain through its stores, presents itself as a shopping destination where purchases generate donations to good causes. Its prominent branding around The Animal Rescue Site™ and the "Journey to 10 Million Given" campaign signals a mission centered on animal welfare and cumulative giving milestones. The store's features, such as "Satisfaction Guaranteed," "Exceptional Value," free shipping on select items, and fair-trade products, point to a commitment to both customer trust and ethical sourcing.
The brand distinguishes itself through interactive giving options: shoppers can play trivia to give, click to give at no cost, or simply shop and give more. Its email communications, sent multiple times a week to supporters, blend promotional offers with news about causes, reflecting a model in which everyday consumer spending becomes a vehicle for charitable impact. Headquartered in Seattle, Washington, GreaterGood maintains a customer service line and clear policies on promotions, subscriptions, and product availability, reinforcing transparency toward its community of shoppers.
