Hisense Launches New Refrigerators with Major Savings: Up to $800 Off at Lowe's
Hisense USA has sent out a promotional newsletter inviting shoppers to meet its latest refrigerator lineup, with headline savings of up to $800. The email is built around two new models, each positioned as a way to make everyday kitchen life easier through smart design, generous storage, and convenient features. Both are offered exclusively at Lowe's, and the message encourages readers to buy online or pick up in store.
Detailed Contents of the Newsletter
The newsletter opens with the subject line "SAVE up to $800 on NEW Hisense Refrigerators" and a headline reading "Meet the NEW Hisense Refrigerators Designed to Make Life Easier." It then presents two distinct promotions:
- Hisense PureFlat Series: Highlighted as a refrigerator with spacious storage and a sleek, seamless design that blends into the kitchen. The offer is a $800 saving, reducing the price from $2,199 to $1,399, which is 36% off. The email emphasizes that the model offers the same 26.6 cubic feet of capacity as a standard-depth unit but in a smaller footprint, moving from a 43-inch standard-depth footprint to a 7.5-square-foot counter-depth ultra footprint, a 9% reduction in footprint.
- Hisense PureSpace Series: Presented as "The Centerpiece to Any Kitchen," combining modern style, convenient storage, and organized freezer space. This counter-depth bottom-freezer model is discounted by $300, from $1,099 to $799, a 27% reduction.
Each product section includes a "Buy Now on Lowe's" call to action. The email also promotes convenience options, noting that shoppers can order online and pick up in store, and includes a "Check Availability Near You" link. The footer contains social media icons, the company address in Alpharetta, Georgia, and standard unsubscribe and preference management links.
Product Details
Hisense PureFlat Series: Counter-Depth Ultra 3-Door French Door Smart Refrigerator
The PureFlat is the flagship offering in this email. Key highlights include:
- Capacity: 26.6 cubic feet of storage.
- Design: A sleek, seamless look intended to blend with modern kitchens.
- Footprint: A counter-depth ultra design that offers the same capacity as a standard-depth model in a smaller footprint.
- Configuration: A 3-door French door layout.
- Smart Features: Described as a smart refrigerator.
- Water Access: An internal water dispenser with NSF-certified filtration, offering filtered water for drinking and cooking.
- Pricing: Regular price $2,199, sale price $1,399.
Hisense PureSpace Counter-Depth Bottom-Freezer Refrigerator
The PureSpace model is positioned as a stylish centerpiece with practical storage. Its features, as described in the email, include:
- Design: Counter-depth styling for a built-in appearance.
- Layout: A bottom-freezer configuration with organized freezer space.
- Pricing: Regular price $1,099, sale price $799.
The newsletter does not provide detailed specifications such as energy ratings, exact dimensions for the PureSpace model, warranty terms, or the full list of smart features for either product.
About the Store: Hisense USA (hisense-usa.com)
Hisense USA is the American arm of Hisense, a global electronics brand known for televisions, home appliances, and related consumer technology. The email is sent from Hisense USA's headquarters in Alpharetta, Georgia, and represents the brand's push into major home appliances in the United States. Through its website, hisense-usa.com, the company presents its product lines and promotions to American consumers.
In this campaign, Hisense works closely with Lowe's, a major home improvement retailer. Both new refrigerators are sold exclusively through Lowe's, which means shoppers who want these deals must purchase through that retailer, either online or in person. This retail partnership gives customers the option to pick up their purchase in store the same day, a benefit the newsletter highlights with the phrase "Want it today? No problem."
Based on this newsletter alone, the brand's emphasis appears to center on value, style, and kitchen integration. The messaging focuses on space efficiency and modern aesthetics rather than only on price. Readers interested in the wider Hisense catalog, warranty information, or full product specifications would need to visit hisense-usa.com or the Lowe's product pages directly, as the newsletter itself does not include that detail.
