Newsletter Analysis: Hobby Rewards with Caledonian Sleeper Partnership
1. Newsletter Contents:
The newsletter from Hornby introduces a new partnership with Caledonian Sleeper for its Hobby Rewards members. Customers are encouraged to join the Hobby Rewards program for free and receive 200 points as a sign-up bonus. The partnership offers a 15% discount on selected journeys with the Caledonian Sleeper train service, known for its iconic London to Scotland route. The offer is exclusive to Hobby Rewards members, and interested customers can sign up for free to avail the discount until 17th March 2027.
2. Products:
The newsletter also showcases two top-selling products with triple points rewards for Hobby Rewards members. The items featured are:
- HM 7000 The Scotsma Train Set - Price: £304.99
- BR-A3 Class - 60103 'Flying Scotsman' (With Steam Generator) - Price: £319.99
Customers can directly order these products through the provided links in the newsletter to collect triple points on their purchase.
3. Hornby Store (hornby.com):
Hornby is a renowned brand under Hornby Hobbies Limited, a registered company since 2026. The store, accessible at hornby.com, offers a wide range of model trains, railway sets, and accessories for enthusiasts and collectors. With a history dating back to the early 20th century, Hornby has established itself as a leading provider of model railway products.
Through its Hobby Rewards program, Hornby aims to provide exclusive benefits and discounts to its loyal customers, such as the recent partnership with Caledonian Sleeper. The store's commitment to quality products and customer satisfaction has made it a popular choice among model train hobbyists.
For more information and to explore the full range of products and rewards, visit hornby.com.
© Hornby Hobbies Limited 2026 | Registered Company No. 2065081 | Vat Registered No. GB 445 1860 49
