Analysis and Description of Birkenstock Newsletter

1. Contents of the Newsletter

The newsletter from Birkenstock introduces the "Stile Tokio" theme with a touch of London atmosphere. It encourages customers to follow their inspiration by wearing the BIRKENSTOCK Tokio shoes while exploring London. The message emphasizes slipping into the sabots and discovering the most beautiful cultural attractions of the capital alongside creative souls. It highlights the unique support provided by the combination of the insole and heel strap.

The newsletter also promotes the idea of exploring the city and other discoveries, indicating the benefits of creating a free account for exclusive access to products, offers, surprise events for account holders, and faster checkouts on birthdays. It urges customers to sign up quickly to enjoy all the exclusive highlights from BIRKENSTOCK in 2025.

2. Products Featured in the Newsletter

The newsletter showcases various Birkenstock products, including:

• Birkenstock Boston with soft footbed
• Arizona Birko-Flor in Dark Brown and Taupe
• Birkenstock Arizona with soft footbed in Taupe

Each product is accompanied by a call-to-action button to encourage immediate purchase.

3. Description of Birkenstock Store (birkenstock.com)

The digital GmbH of Birkenstock, highlighted in the newsletter, operates from Burg Ockenfels in Linz am Rhein, Germany, with a registered office in Munich, Germany. The CEO mentioned is Oliver Winderoll. The store promotes easy newsletter preference changes, data protection, customer service, and an option to unsubscribe from the mailing list.