Analysis of the IT Newsletter
1. Contents of the Newsletter
The newsletter discusses the book "Underdog Days" by Carlos Lerma, featuring poems from Will Wright. Carlos Lerma, a renowned filmmaker, author, and independent publisher, shares his creative journey with the audience and provides insights on launching and promoting books. Lerma's book "Underdog Days" is highlighted, along with a special illustrated poetry collection exclusive to Blurb. The newsletter also touches on the interaction between directing and writing for Lerma, showcasing his personal storytelling approach.
Moreover, it delves into the marketing actions that have worked well for Lerma, such as creating viral videos to promote his books. The newsletter provides a glimpse into Lerma's creative process and offers readers the opportunity to explore his work in English through his book and blog.
2. Products
The main product highlighted in the newsletter is the book "Underdog Days" by Carlos Lerma, which includes poems from Will Wright. Additionally, there is mention of Lerma's illustrated poetry collection available exclusively on Blurb. The book is presented in English and showcases Lerma's creative talents as both a filmmaker and an author.
While there isn't explicit information about other products, the newsletter emphasizes the unique content and insights available through Lerma's works, inviting readers to delve into his storytelling world.
3. Blurb Store Description
The domain mentioned in the newsletter is Blurb.com. Blurb is a platform known for its services in self-publishing and book creation. Through Blurb, authors, photographers, and other creators can bring their projects to life by designing and selling their books. The store offers a variety of customizable options, including different book formats, cover types, and paper choices.
Blurb provides tools like PDF Uploader for creators to easily upload their content and create professional-looking publications. The platform seems to prioritize ease of use and customization, allowing individuals like Carlos Lerma to share their creative works with a broader audience.
