DENIM ON DENIM Newsletter Analysis

1. Newsletter Contents:

The newsletter focuses on denim fashion, particularly the trend of 'DENIM ON DENIM'. It mentions the brand 'WEWOREWHAT' and highlights their "Blue Jean Baby" collection. The text suggests wearing denim whether you are at a luxurious destination like Positano or a casual setting like a friend's pool in Jersey, as it portrays well on Instagram. The newsletter urges readers to shop now, emphasizing the popularity of the collection.

Furthermore, it encourages signing up for text alerts to receive early access, participate in giveaways, and access exclusive deals. The newsletter also teases about upcoming "good things" from WeWoreWhat, creating anticipation among the subscribers. It includes links to shop new arrivals, contact the store, view the lookbook, and follow them on Instagram.

2. Products:

The featured product in the newsletter is the denim collection by WEWOREWHAT, specifically the 'Blue Jean Baby' line. While the newsletter mentions denim fashion generally and the 'DENIM ON DENIM' trend, it does not specify particular products within the collection. The readers are encouraged to shop before the items are sold out, hinting at the limited availability of the collection.

3. Store - IVL Collective (ivlcollective.com):

The store behind the newsletter, WEWOREWHAT, operates under the domain 'ivlcollective.com'. IVL Collective is a fashion brand that seems to focus on denim and trendy clothing pieces, based on the newsletter content. The store appears to offer not only the featured 'Blue Jean Baby' collection but also other new arrivals as mentioned in the newsletter. Additionally, the store values privacy as indicated by the inclusion of links to the Privacy Policy and Terms of Service in the newsletter footer.

The store's location is provided as 29 W 38th St, 2nd Floor, New York, New York, signaling a physical presence in the fashion hub of the city. The newsletter also offers an option to unsubscribe for those who no longer wish to receive emails, showing respect for the subscribers' preferences.