BTS: GINGHAM X NYC Newsletter
Contents of the Newsletter
The newsletter from Klassy provides a behind-the-scenes look at their Comfort Gingham Collection photoshoot in NYC. The team showcases how comfort can be incorporated into everyday chaos, highlighted by their new gingham print. The newsletter includes snapshots from various locations in NYC like the subway and Central Park, emphasizing comfort and style.
Throughout the newsletter, the brand encourages customers to shop the collection, emphasizing the gingham print as their bestselling color and print. They also mention the convenience of afterpay as a payment option for customers to buy now and pay later in four installments.
Products in Focus
The main product highlighted in the newsletter is the Comfort Gingham Collection. The gingham print is showcased as the signature print of the collection, suggesting comfort and style. The newsletter encourages customers to shop for gingham pieces, referring to them as perfect for staying comfortable yet fashionable in a busy city like NYC.
Additionally, the brand mentions a Quick Matcha stop, hinting at a potential partnership or product collaboration related to this drink. While specifics are not provided, it adds a touch of lifestyle and refreshment to the product offerings.
About Klassy Shop
Klassy Shop, as depicted in the newsletter, is a fashion brand that prioritizes comfort and style. Based on the BTS photoshoot, the store's vibe seems to revolve around casual yet chic garments, with the gingham print being a standout feature. The brand advocates for a carefree approach to fashion, encouraging customers to embrace comfort even in bustling urban environments like NYC.
The reference to afterpay as a payment option suggests the brand is considerate of its customers' needs for flexibility in purchasing. With a touch of New York City's energy, Klassy Shop appears to cater to individuals seeking trendy yet practical clothing options.
