Legion Athletics Brings Its Supplements to Walmart Shelves

Overview of the Newsletter

The newsletter, titled "Do I owe you a thank-you?", comes from Mike Matthews, founder of Legion. It opens with a personal story. Matthews and his wife visited Walmart to see Legion's protein product on a store shelf. He describes the moment as a milestone that his earlier self, the one who started Legion, would have found hard to believe.

The email reports that since Legion's products first appeared at Walmart in August, shoppers have taken home more than 50,000 bags, tubs, and bottles of Legion. Matthews thanks customers who bought the products, including those who were buying Legion before it reached Walmart. He says those buyers helped put the brand on those shelves and jokingly describes them as part of a "founder's journey."

The main purpose of the message is to encourage readers to try the products on their next Walmart trip. Matthews recommends the Dutch Chocolate flavor of the new protein powder, while noting that French Vanilla is the top seller at Walmart. He also highlights two other new items: the Pulse Sport pre-workout, which is on sale, and creatine gummies.

The newsletter ends with a promotion. Shoppers can earn 20% cash back on their first qualifying in-store purchase by signing up before shopping and then texting a photo of their receipt. The footer includes links to the cash back rewards program, a point balance page, email preferences, and unsubscribe options. The company address is listed as 601 Cleveland St., 3rd Floor, Suite 300, Clearwater, FL 33755.

Featured Products

Legion Protein Powder

The new protein powder is the centerpiece of the newsletter. Key details include:

• Protein content: 20 grams of protein per serving.
• Ingredients: Certified grass-fed whey and milk protein isolates.
• Clean label: No added sugar, artificial sweeteners, artificial flavors, or dyes.
• Price: $29.98 per bag, or about $2 per serving.
• Flavors: Dutch Chocolate, which Matthews personally recommends, and French Vanilla, which is the best seller at Walmart and is described as "quite good."

Pulse Sport Pre-Workout

Pulse Sport is a new pre-workout supplement with lower caffeine than many traditional options. It is designed for users who need help getting motivated before training sessions, such as a workout at the squat rack. It is currently on sale at Walmart for $26.98.

Creatine Gummies

The creatine gummies offer a simpler way to take daily creatine. Each serving provides 5 grams of creatine. The product requires no scoop, shaker, or dishes, which Matthews summarizes as "just chewing." They are also sold at Walmart.

About Legion Athletics

Legion Athletics, Inc. is a fitness supplement company based in Clearwater, Florida, and led by founder Mike Matthews. Based on this newsletter, the brand has grown from a direct-to-consumer business into a product line sold through a major national retailer. Its marketing is built on a lighthearted, personal tone, with Matthews speaking directly to customers and openly joking about his own habits and the company's growth.

The company's product focus is on protein, pre-workout, and creatine, with an emphasis on ingredient transparency, including grass-fed protein sources and the absence of added sugars, artificial sweeteners, and dyes. Its rewards program, which offers cash back on purchases, shows an effort to build long-term customer loyalty beyond one-time sales.

Shoppers can learn more about the brand and its rewards program through the company's website, legionathletics.com. The site is the natural starting point for anyone who wants to sign up for cash back, check a point balance, or explore the full product range beyond what is stocked at Walmart.