LookFantastic Black Friday: 22% Off Beauty Favourites with Code FLASH22
1. Overview of the Newsletter
The promotional email from LookFantastic carries the subject line "Psst... 22% Off is Live" and announces a Black Friday sale across selected beauty products. Its main message is simple: shoppers can save 22% on a curated range of brands by entering the code FLASH22 at checkout. The email is built around a clear call to action, with a "Shop Now" button placed near the top and repeated throughout the layout.
The newsletter is organised into several clearly separated sections:
- Opening banner: A header highlighting "Black Friday" and a "Restock Exchange" note, with a row of featured brand names including Kérastase, ESPA, Clinique, Sol de Janeiro and Rituals. The banner states that "Black Friday is here" and promises "unmissable savings on your beauty favourites".
- Featured product grid: Six products displayed with their original prices (struck through) and discounted prices, each marked "22% OFF".
- Shop by Brand: A visual strip of brand logos and names, including Tom Ford, Brazilian Bum Bum, Color Wow, Sol de Janeiro, Elemis and Kylie Cosmetics, inviting readers to browse by label.
- The Black Friday Edit: A bundle promotion described as "Beauty's best, wrapped up in an exclusive edit", worth over £195 and available for just £40, with the headline "Over 80% Saving".
- BeautyPlus+ loyalty programme: A promotion encouraging members to earn 5 +Points for every £1 spent, with 500 +Points convertible into £5 credit.
- Footer: Navigation links to "Christmas New In" and "Offers 2026", social media links, company registration details for THG Beauty Limited, and standard privacy, unsubscribe and "View in Browser" links.
The email closes with a disclaimer explaining that prices and titles are subject to change and availability, that onsite savings are calculated against RRP, that discount codes cannot be combined with other promotional codes, and that any minimum spend applies to the basket value after discount and excludes delivery charges. Members of the Plus+ rewards scheme are also informed that unsubscribing will stop their receipt of exclusive Plus+ offers.
2. Featured Products
The six products highlighted in the newsletter span haircare, fragrance and bath, makeup, and skincare. Each is shown at 22% off with the code FLASH22. The table below summarises the offers, with prices as shown in the email (in GBP).
| Product | Category | Original Price | Sale Price | Saving |
|---|---|---|---|---|
| Kérastase Genesis Hair Serum (90ml) | Haircare | £52.00 | £40.56 | £11.44 |
| Sol de Janeiro Exclusive Cheirosa & Shine Set | Bath, body and fragrance gift set | £29.00 | £22.62 | £6.38 |
| ESPA Bergamot and Jasmine Bath and Shower Gel (250ml) | Bath and body | £21.00 | £16.38 | £4.62 |
| Clinique Almost Lipstick in Nude Honey | Makeup | £25.00 | £19.50 | £5.50 |
| Medicube Collagen Jelly Cream (110ml) | Skincare | £19.90 | £15.52 | £4.38 |
| Ole Henriksen Sweet + Smooth Lip Duo | Lip care | £25.00 | £19.50 | £5.50 |
Product Highlights
- Kérastase Genesis Hair Serum (90ml): A premium haircare serum from the Kérastase range, offered at £40.56 instead of £52.00. At 90ml it is the most expensive item in the selection and the largest single saving in pounds.
- Sol de Janeiro Exclusive Cheirosa & Shine Set: An exclusive set from the brand known for its signature fragranced body care. Discounted to £22.62 from £29.00, it is a practical option for gifting or trying the range.
- ESPA Bergamot and Jasmine Bath and Shower Gel (250ml): A scented wash from the spa-inspired brand, priced at £16.38 instead of £21.00.
- Clinique Almost Lipstick in Nude Honey: A sheer, everyday lipstick shade from Clinique, reduced to £19.50 from £25.00.
- Medicube Collagen Jelly Cream (110ml): A 110ml skincare moisturiser, available for £15.52 instead of £19.90. It is the lowest-priced item featured.
- Ole Henriksen Sweet + Smooth Lip Duo: A two-product lip care set offered at £19.50 from £25.00, making it a good value for lip care routines.
Across the six featured products, the original combined price is £162.90, while the discounted total is £127.18, a total saving of £35.72 before any other offers are applied.
Other Products and Brands Mentioned
Beyond the featured grid, the "Shop by Brand" section points to a wider selection, including Tom Ford, Brazilian Bum Bum, Color Wow, Elemis and Kylie Cosmetics. The email does not give individual prices or product details for these brands, so their specific offers would need to be checked on the website. The Black Friday Edit is a separate bundle that reportedly contains more than £195 of beauty products for £40, though the individual items within it are not listed in the email text.
3. About the Store: LookFantastic
The newsletter is sent by LookFantastic, a beauty retailer operated by THG Beauty Limited. The company is registered in England (No. 13400467), with its registered office in Altrincham, United Kingdom. The email is in English with prices in pounds sterling, and the domain referenced in the brief, lookfantastic.it, is the Italian-facing version of the brand's online store. The information available in this newsletter is limited to its promotional content, so details about the Italian site's specific delivery terms, currency options or local range are not confirmed here.
From the newsletter alone, LookFantastic positions itself as a destination for a broad selection of beauty brands, spanning prestige haircare, skincare, makeup, fragrance and wellness. Its "Shop by Brand" approach and seasonal sections, such as "Christmas New In" and "Offers 2026", suggest a retailer that updates its range and promotions regularly around major shopping events.
The BeautyPlus+ Loyalty Programme
A notable feature of the store's approach is its BeautyPlus+ rewards scheme. Members earn 5 +Points for every £1 spent, and 500 +Points can be converted into £5 of credit. The programme also offers "+perks" that members unlock as they progress, and the email notes that members who unsubscribe will lose access to exclusive Plus+ offers. This model encourages repeat purchases and rewards long-term customers.
Shopping Terms to Note
The newsletter's small print sets out several conditions that shoppers should be aware of:
- The FLASH22 code cannot be combined with other promotional codes.
- Minimum spend thresholds are calculated on the basket total after the discount has been applied, and exclude delivery charges.
- Prices and product availability may change after the email is sent.
- Savings shown on the site are measured against the recommended retail price (RRP).
Final Thoughts
The LookFantastic Black Friday email is a clear, well-structured promotion. It combines a simple percentage discount with a curated product grid, a value bundle and a loyalty scheme, giving shoppers several reasons to browse. Its strongest appeal lies in the recognisable brands and the straightforward FLASH22 code, which makes it easy to act on. Readers interested in these offers should check the final prices and terms on the website before purchasing, as the email itself notes that availability and pricing may change.
