Malia Mills Adds Charlie Green to Its Sample Sale
Overview of the Newsletter
The newsletter, sent by the swimwear and fashion label Malia Mills, carries the subject line "NEW COLOR ADDED TO SALE!" It announces a late addition to the brand's sample sale: the color Charlie Green. The email presents this as a welcome surprise for shoppers who were already watching the sale.
The message highlights a broad selection of styles now available in the new color. According to the text, the lineup includes beach parties, juliettes, cinches, and "more," described as the whole lineup. Two calls to action invite readers to Shop Charlie Green or to Shop All Sale.
The email also includes a return policy for sale items. Sales are described as "final-ish." If a customer receives a sale piece that truly does not fit, they are asked to contact the online fit specialist, Christine, at onlineorders@maliamills.com to arrange an exchange.
The footer lists the brand's main product categories: Swim, Ready-to-Wear, and Accessories. It also features the tagline "Love Thy Differences" and a directory of store locations, including Brentwood, Montecito, and the new San Francisco store. The footer closes with a contact section, an unsubscribe link, and the brand's New York mailing address.
Note that a portion of the footer text in the source appears truncated (it begins with "pany expands its b"), so the full wording of that announcement is not available.
The Products
The newsletter does not provide detailed descriptions, materials, or prices for the sale items. Based on the information given, the highlighted products are:
- Charlie Green: the new color added to the sample sale. It applies across the lineup mentioned in the email.
- Beach Parties: a named style featured in the sale, suggesting a casual, beach-oriented piece.
- Juliettes: a named style included in the sale lineup.
- Cinches: a named style included in the sale lineup, possibly referring to a cinched or waist-defined silhouette, though the email does not confirm this.
- Additional styles: the email mentions "more" items, described as the whole lineup, without listing them.
Because the brand's navigation lists Swim, Ready-to-Wear, and Accessories, the sale items are likely drawn from these categories. Customers who want specific details should follow the "Shop Charlie Green" or "Shop All Sale" links.
About Malia Mills
Malia Mills is a fashion brand known for its swimwear and expanding collections of ready-to-wear and accessories. Its tagline, "Love Thy Differences," signals a brand identity centered on inclusivity and individuality. The newsletter's sample sale and its personal, service-focused fit support suggest a brand that values direct relationships with its customers.
The brand's retail footprint, as shown in the footer, includes:
- Brentwood: a store relocated from Brentwood to Montana Avenue.
- Montecito: a location relocated from Country Mart to The Post in Montecito.
- San Francisco: a newly opened store, marked as "New!"
The brand's office and mailing address is listed as 20 West 20th Street, Unit 1004, New York, NY 10011. Customer questions about online orders and fit can be directed to the online fit team through the email address above.
For shoppers, the newsletter offers a clear message: Charlie Green has joined a sale that already includes several popular styles. Anyone interested should act quickly, keep the sale's final-sale-with-exception policy in mind, and reach out to the fit team if a piece does not fit.
