Oops... Are their shoes still the right size?
MIKI HOUSE Newsletter: Is Your Child's Shoe Still the Right Size?
Overview of the Newsletter
The newsletter from MIKI HOUSE carries the subject line "Oops... Are their shoes still the right size?" and focuses on a simple but important reminder for parents: children's feet grow faster than most people expect. The message encourages caregivers to check their child's shoe size regularly, since a pair that fit well one week may feel tight or uncomfortable the next.
The email opens with a headline asking whether your child's shoes are still the right size, followed by a conversational section in which the brand explains that little ones cannot always tell adults when their shoes feel too small. The tone is friendly and reassuring, presenting a quick size check as an easy habit that keeps young feet happy during everyday play and adventures.
The newsletter then offers two straightforward ways to check fit:
- In-store fitting: Customers can visit a MIKI HOUSE location for a complimentary expert fitting. Two New York locations are listed: the Tangram Store in Flushing, open Monday through Sunday from 11 am to 7 pm, at 133-33 39th Ave, C floor, Flushing, NY 11354; and the Plaza Store in Manhattan, open Monday through Saturday from 10 am to 6 pm, at The Shops at The Plaza, 768 Fifth Avenue, New York, NY 10019.
- At-home measurement: Parents can download and print the official size guide, then trace both feet and place the heel at the marked point for a quick and accurate measurement. The guide is offered as a free download.
A section titled "Why the Right Fit Matters" explains two key points. First, ill-fitting shoes can affect healthy movement and a child's natural comfort. Second, because children cannot always voice discomfort, improper sizing may cause hidden discomfort and make exploring less enjoyable. The newsletter recommends checking shoe size every three months to keep pace with a child's changing feet.
The bulk of the email is a product showcase titled "Shoes We Love," with calls to action such as "Shop now" throughout. It closes with a "Happy Shopping at MIKI HOUSE!" message highlighting shipping and rewards benefits, social media links, and footer details including the company name, website, contact link, and unsubscribe options.
Products Featured
The newsletter highlights a range of children's footwear organized into categories, several of which are named in the email:
First Walker Shoes
Designed for children taking their first steps, the First Walker line includes the following styles:
- Double-B Warm Boa First Walker Shoes: A warm, boa-lined option suited to cooler weather, keeping little feet cozy.
- Retro Running First Walker Shoes: A sporty, vintage-inspired design for active toddlers.
- Little Charming Sketches First Walker Shoes: A playful, illustrated style.
- Denim Beans First Walker Shoes: A casual denim-look shoe with a fun bean-themed detail.
Second Shoes
The Second Shoes collection is aimed at children who have moved beyond first steps and need durable, comfortable everyday footwear:
- Happy Steps Second Shoes
- Musical Parade Second Shoes
- High Top Second Shoes
- Cozy Corduroy Second Shoes
Double-B Kids Shoes
The Double-B collection features sneakers and boots designed for kids, including:
- B_Bear's Signature Logo Sneakers for Kids
- Double B Best Friend Boa Shoes for Kids, offering warm boa lining
- High Top Sneakers for Kids
- Musical Parade Sneakers for Kids
About the Store: MIKI HOUSE
MIKI HOUSE is a children's apparel and footwear brand, operated in the Americas by MIKI HOUSE AMERICAS, INC. Its website, mikihouse-usa.com, serves American customers who are looking for children's shoes and clothing. The brand's communication emphasizes child development, comfort, and family-friendly service, positioning its shoes as tools for healthy movement and happy exploration rather than simply fashion items.
Customer-facing features mentioned in the newsletter include:
- Physical locations: Stores in Flushing, Queens and in Manhattan's The Shops at The Plaza, offering expert fittings at no charge.
- Size guidance: A downloadable, printable size guide for at-home measuring.
- Shipping and returns: Free standard shipping on orders of $50 or more, and free returns within 14 days.
- Rewards Club: A loyalty program offering additional member benefits.
- Social media: The brand invites customers to follow its accounts for updates.
Overall, the store presents itself as a supportive resource for parents. By pairing product promotion with practical advice about fit and foot health, MIKI HOUSE builds trust and encourages repeat visits, making the newsletter both a reminder to check shoe size and a convenient gateway to its online and in-store offerings.
