Analysis of Paula's Choice Skincare Newsletter
Contents of the Newsletter:
The newsletter from Paula's Choice Skincare provides information about an ongoing sale with different discount tiers based on the minimum spending amount: - 15% off with no minimum spend - 20% off on a minimum spend of RM350 - 25% off on a minimum spend of RM550 The newsletter highlights the sale as the last call and urges customers to check out before it ends. Additionally, it mentions special gifts, including the Skin Perfecting 6% Mandelic Acid + 2% Cit Liquid and 25% Vitamin C + Glutathione So Clinical Serum for all skin types, that are available for free on a minimum purchase of RM550. The newsletter also references recent events where the brand engaged with customers in Singapore and Malaysia to build skincare communities and rewarded loyal customers with a year's supply of products.
Products:
Paula's Choice Skincare offers a variety of products, including exfoliants like the 2% BHA Exfoliant. The brand emphasizes research-backed skincare solutions and provides ingredient libraries to educate customers about their products. Some highlighted products in the newsletter include the Skin Perfecting 6% Mandelic Acid and 25% Vitamin C + Glutathione So Clinical Serum.
Store - paulaschoice.my:
Paula's Choice is an established skincare brand known for its commitment to truth in beauty. The store, accessible via paulaschoice.my, offers free shipping on orders above RM150, a 14-day return policy, and rewards for BeautyPedia members. Customers can find a range of skincare products on the website, including exfoliants, serums, and more, all backed by research and formulated with quality ingredients. The brand also encourages customer engagement by inviting them to share their glow using #PAULASCHOICEMY on social media.
