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Feb 25, 2026 9:01 PM

There’s still time (just!)

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There’s still time (just!)
Feb 25, 2026 9:01 PM

There’s still time (just!)

Shop now

Newsletter Analysis: Transition into the New Season with LUCA

1. Contents of the Newsletter:

The newsletter from LUCA Cycling Limited invites recipients to embrace the changing season with a special offer. The email highlights that the current temperature is 17°C, and to match this, they are offering a promotional discount of 17% off site-wide for the day. The message sets the scene for a shift from winter miles to warmer, more relaxed rides, complete with café stops and golden hour spins. Recipients are encouraged to make use of the discount code "LUCA17DEGREES" at checkout before midnight on the same day. The newsletter conveys excitement for the new season and urges customers to refresh their kit with LUCA's warm weather picks.

2. LUCA Products:

The email mentions specific LUCA products that are recommended for the new season:

  • Solstice Jersey
  • Empower Shorts
  • Aurora Jersey
  • All-in-Ones
These items are highlighted as ideal choices for riders looking to elevate their gear during the transition from winter to spring. The 17% discount is applicable site-wide, allowing customers to explore and purchase a variety of products tailored to warmer weather conditions.

3. LUCA Store: rideluca.com

LUCA Cycling Limited, based in London, offers cycling enthusiasts high-quality apparel and gear for their riding needs. The store's website, rideluca.com, is the platform where customers can browse and purchase LUCA products, including the highlighted Solstice Jersey, Empower Shorts, Aurora Jersey, and All-in-Ones. The store's focus on providing functional yet stylish cycling wear is evident from the products mentioned in the newsletter. LUCA aims to create a community around its brand, encouraging customers to share their experiences on Instagram and engage with them through direct messages. The store's address in Harrington Gardens acts as a physical point of contact for customers or business inquiries.

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