Scarlett & Jo Newsletter Analysis
1. Contents of the Newsletter
The newsletter introduces the latest product, the Verity Multi Patchwork Gown, featuring a stunning print with a flattering wrap bodice and Scarlett & Jo's signature MagicBandⓇ for shape enhancement. The gown is made of POWERFIT® soft and flowy stretch mesh, ensuring comfort. Additionally, the dress includes detachable shoulder pads and 3/4 sleeves.
Furthermore, the newsletter mentions a promotion on Twin Pack Leggings, providing a discount from £30 to £20, and encourages members, VIPs, and NHS workers to use specific discount codes during checkout to avail extra discounts. It also highlights the Scarlett & Jo Swap Shop for pre-loved items and emphasizes joining the S&J Club Group on Facebook to participate.
Lastly, it promotes the VIP Club membership, offering a 20% discount on all purchases after joining.
2. Products
The featured product is the Verity Multi Colour Patchwork Maxi Gown, priced at £95.00. Discounts are available for members, NHS workers, and VIPs, reducing the price to £85.50 and £76.00 respectively. Additionally, Twin Pack Leggings are on sale, originally priced at £30 but now discounted to £20. The store also promotes pre-loved items in the Scarlett & Jo Swap Shop.
3. Scarlett & Jo Store
Scarlett & Jo is a London-based store located at 1 Kings Avenue, London, N21 3NA, United Kingdom. The store offers a range of products, including the Verity Multi Patchwork Gown and Twin Pack Leggings. It provides exclusive discounts for members, NHS workers, and VIP customers. Additionally, Scarlett & Jo has a VIP Club membership that allows customers to save 20% on all purchases.
Moreover, the store engages with customers through the Scarlett & Jo Swap Shop, encouraging the sale and purchase of pre-loved items. Customers can join the S&J Club Group on Facebook to participate in this initiative.