Scarlett & Jo Celebrates Its 11th Birthday with an Exclusive £11 Gift
Scarlett & Jo, the London-based jewellery and accessories brand, has sent a special celebratory newsletter to its subscribers under the subject line "We're Still Celebrating… And You're Still Invited!" The email marks the brand's 11th birthday and invites customers to enjoy an extra saving on their next purchase. Its tone is warm and inclusive, framing the offer as a gift from the company rather than a standard promotion.
Detailed Contents of the Newsletter
The newsletter opens with a bold headline announcing the brand's 11th birthday and a prominent offer: £11 off when you spend £85 or more, applied before any membership discount. Customers are asked to enter the code BIRTHDAY at checkout to claim the saving.
The main body of the email, headed "Shop & Enjoy Your £11 Gift," explains that the birthday celebrations are not over yet. The message emphasises that the presents are "still for you" and that there is still time to take advantage of the offer. It encourages readers to treat the saving as a little something extra on their purchase.
The email then addresses two distinct audiences:
- Existing members of The Scarlett & Jo Club: the birthday gift can be combined with their existing membership discount.
- Non-members: the club is free to join, and new Standard members receive 10% off their orders. Customers are also invited to consider upgrading to VIP membership to enjoy the birthday gift as well.
The closing section suggests that the offer is an invitation to celebrate with the brand, whether the customer has a special occasion coming up or simply has an eye on something beautiful. A call-to-action reading "Your £11 Birthday Gift Is Waiting" is repeated to encourage immediate shopping. The footer includes social media links to Facebook, Instagram and X, a copyright notice, the company's mailing address in London, and options to update preferences or unsubscribe. The email notes that recipients opted in via the brand's website.
Terms and Conditions of the Offer
The fine print clarifies the key rules:
- The birthday offer ends on 16 November 2026.
- A minimum spend of £85 is required before the membership discount is applied.
- The code BIRTHDAY is valid once per customer.
- The offer is available to Standard and VIP members, and to customers who join the club for free.
Information About the Products
The newsletter itself does not list specific products, prices of individual items, or product descriptions. It refers only generally to "something beautiful" and to purchases that reach the £85 threshold. Shoppers who wish to learn more about the range are directed to the brand's website, where the full collection can be explored. Based on the brand's identity as a jewellery and accessories retailer, customers can expect pieces suitable for everyday wear as well as for special occasions, though specific product details are not provided in this email.
About the Store: Scarlett & Jo
Scarlett & Jo operates online through its website, scarlettandjo.com, and is based in London, with its mailing address listed at 1 Kings Avenue, London, N21 3NA, United Kingdom. The brand has been trading for eleven years, as its birthday celebration makes clear, and it has built a loyal customer base that it rewards through The Scarlett & Jo Club. The club offers tiered membership, with a free Standard tier providing 10% off orders and a VIP tier offering enhanced benefits.
The brand's communication style is friendly and personal, treating customers as valued guests at a celebration rather than simply as shoppers. Its use of a birthday milestone to reward subscribers, combined with a clear and transparent set of terms, reflects a customer-focused approach. The company maintains an active presence on Facebook, Instagram and X, and its opt-in email practice demonstrates respect for subscriber consent.
Overall, the newsletter presents Scarlett & Jo as a welcoming London brand that values its community, celebrates its milestones with its customers, and makes membership an accessible and rewarding choice for shoppers.
