Ding Dong, Pookie: A Look Inside the Sideshow Newsletter

The email from Sideshow arrives with the subject line "Ding dong, pookie 🏁" and a preview packed with collectibles news, holiday deal teasers, contest results, and video highlights. This article breaks down what the newsletter contains, describes the products it promotes, and offers an overview of the store behind it.

Part One: Contents of the Newsletter

The newsletter opens with a navigation bar that links to the shop, the "What's New" section, and the TalkNerdy Newsletter, which appears to be the brand's editorial content hub. A prominent call to action, "Shop Deals," sits at the top, signaling that promotions are a central goal of the email.

Featured Stories

The newsletter highlights several editorial stories, each with a headline and a "Read All Stories" link:

• Black Friday Early Deals! A promotional story previewing discounts ahead of the holiday shopping season.
• Holiday Headstart: Your Guide to November Deals A shopping guide aimed at helping readers plan purchases for the coming month.
• Now This Is Podracing! Meet the Top 5 Racers A Star Wars themed feature profiling popular characters from the podrace sequence.
• Feel the Winter Woes A story with a seasonal, winter-inspired theme.
• Upcoming Horror Movies A preview of films arriving soon in the horror genre.
• Down with the Clown: It's Scariest Moments A retrospective focused on the horror of the Pennywise character from the IT films.

Community and Engagement

The email includes a call to add items to a wishlist on Steam, which suggests a tie-in with a video game, along with a Palace Perils contest section. The contest results are announced by congratulating W. Hastings Miranda for winning the Killer Croc™ Premium Format™ Figure. A separate "Spooktacular Giveaway" banner and a "See All Contest Winners" link invite readers to explore more prizes.

Featured Videos

The newsletter promotes a series of video content, including a Hot Toys giveaway and unboxing videos for several products:

• The Vision 1/6 Figure Statue
• Horizon Forbidden West Clawstrider Statue
• League of Legends Miss Fortune Figure
• Toy Story Alien UFO Watch

A "Watch More Videos" link leads to the full video library.

Calls to Action and Product Highlights

The email features several purchase prompts, including "Shop Now," "Enter Now," and "On Sale" tags. It also includes a "You May Also Like" section featuring Allura Vysoren from Vox Machina and a Sleeping Beauty item marked as on sale.

Footer and Account Options

The footer offers a login link, a sign-up option for SMS alerts ("Hottest news, in your hand"), a support contact link, and a "Need Gifts?" section highlighting in-stock items ready to ship. Social media icons for X, Facebook, Instagram, Pinterest, and YouTube are included, along with links to manage email preferences and unsubscribe.

Part Two: The Products

The newsletter mentions a range of collectible products. The email itself does not include prices or full product specifications for most items, so the details below are limited to what is shown.

Killer Croc™ Premium Format™ Figure

This is the featured contest prize, awarded to W. Hastings Miranda. The Premium Format line is generally known for large, detailed statues and figures designed for display collectors. The Killer Croc figure is based on the DC Comics Batman villain.

The Vision 1/6 Figure Statue

A 1/6 scale collectible based on the Marvel character The Vision. The unboxing video suggests a showcase of the figure's packaging and presentation.

Horizon Forbidden West Clawstrider Statue

A statue inspired by the Clawstrider machines from the video game Horizon Forbidden West. An unboxing video is available to preview the piece.

League of Legends Miss Fortune Figure

A figure based on the champion Miss Fortune from the popular online game League of Legends.

Toy Story Alien UFO Watch

A novelty watch themed around the Alien characters from Pixar's Toy Story franchise, offering a fun option for fans of the film.

Allura Vysoren and Sleeping Beauty

Allura Vysoren from the Vox Machina animated series and a Sleeping Beauty item are featured in the recommendation section. The Sleeping Beauty item is labeled as on sale.

Hot Toys Giveaway

The newsletter promotes a giveaway involving Hot Toys, a well known maker of highly detailed 1/6 scale figures. The specific prize is not described in the preview.

Part Three: About the Store

Sideshow, Inc. is the company behind the newsletter, operating the website sideshow.com. The footer lists its copyright as spanning from 1994 to 2026, indicating a long-established business in the collectibles market. The company's headquarters address is listed as 2630 Conejo Spectrum St, Thousand Oaks, California 91320, and all prices are shown in US dollars.

Based on the newsletter, Sideshow positions itself as a destination for collectors and fans of popular culture. Its catalog, as reflected in this email, spans several franchises and media types, including movies, television, video games, and animation. The brand emphasizes premium collectibles such as statues and figures, while also offering more accessible novelty items and gift options.

The store combines commerce with content. The TalkNerdy Newsletter and featured stories, guides, and videos suggest an effort to engage fans beyond simple transactions. Regular giveaways and contests, along with video unboxings, help build a community around the brand. The inclusion of SMS alerts and a support team reinforces a focus on customer communication and service.

Overall, the Sideshow newsletter presents a store that blends entertainment journalism, seasonal shopping guidance, and premium collectible sales. For readers who enjoy pop culture collectibles, the email offers a clear snapshot of the brand's current priorities: holiday deals, fan engagement, and a wide selection of licensed figures and statues.