Simply Be Newsletter: Mystery Discount, Christmas Gifting, and Black Friday Preview
1. Overview of the Newsletter
The newsletter from Simply Be opens with the subject line "Reveal your mystery discount" and invites subscribers to spin a virtual wheel to find out what savings are on offer. The possible rewards shown are 25%, 30% and 40% off. To claim the mystery offer, customers are asked to add the code ENJOY at checkout, with a prominent "Reveal my discount" button to encourage immediate action.
The next section, "Everything you need this season", focuses on seasonal shopping. It highlights three themes: gifts and party looks, nightwear, and Christmas-themed items. Dedicated calls to action direct readers to shop fashion, nightwear, partywear and Christmas products.
The email then reassures shoppers about gifting. Christmas returns have been extended until 9th January 2027, giving customers more time to choose the right present with confidence. A link invites readers to find out more about the policy.
A "Black Friday pending" message teases the retailer's biggest deals of the year, encouraging subscribers to prepare by getting their bag ready. The newsletter also promotes the Simply Be app, with download links for both Android and iOS, and a note that the app offers a scrollable preview of its features.
Further down, the email showcases featured brands, including Levi's, Mango, Sweaty Betty and JoeBrowns, alongside highlighted categories such as "Built for the Cold", "Penim" and lingerie and beauty. It also promotes free click and collect+ and a next-day delivery cut-off at 11pm.
The footer includes social media links, a help and FAQ prompt, and a free returns message. Important terms state that the free returns offer applies to full-price clothing, footwear and home items, excludes selected brands, jewellery, beauty, electricals, outlet and sale products, requires a £30 minimum spend, and ends at midnight on 12th November 2026. Standard delivery requires a minimum spend of £40. The legal section explains the credit provision by JD Williams & Company Limited, trading as Simply Be, and notes that the service is for over-18s only, subject to status and credit checks.
2. Products Featured
The newsletter does not list specific product names, prices or images, so the exact items cannot be described in detail. However, the promoted product categories are clear:
- Fashion: everyday and seasonal clothing for women and men, including items from the featured brands.
- Nightwear: comfortable sleepwear, a popular gift choice during the festive period.
- Partywear: outfits suited to Christmas parties and celebrations.
- Christmas gifts: a range of presents and seasonal items.
- Winter clothing: the "Built for the Cold" collection, suited to colder weather.
- Lingerie and beauty: underwear and beauty products, which are excluded from the free returns offer.
- Home and footwear: included in the full-price returns offer.
Brands highlighted include Levi's, Mango, Sweaty Betty and JoeBrowns, along with the Penim label.
3. About the Store: Simply Be (simplybe.co.uk)
Simply Be is a UK online fashion retailer operating through the domain simplybe.co.uk. Based on the newsletter, the business is a multi-brand online store offering clothing, footwear, home products, lingerie, beauty and electricals, with a focus on a wide range of sizes and styles.
The company aims to make shopping convenient. Its services include free click and collect+, next-day delivery for orders placed by 11pm, a standard delivery option with a minimum spend, and a returns policy that is extended during the Christmas season. The mobile app adds another way for customers to shop and browse.
Simply Be also offers a credit payment option, provided by JD Williams & Company Limited, which is registered in Manchester and authorised and regulated by the Financial Conduct Authority. This shows the business is a regulated credit provider and a member of the Finance & Leasing Association.
Overall, the newsletter presents Simply Be as a customer-focused retailer that uses engaging promotions, seasonal guidance and clear terms to build loyalty among UK shoppers, particularly ahead of the busy Christmas and Black Friday periods.
