Newsletter Analysis: Oopsie daisies!
1. Newsletter Contents:
The newsletter apologizes for the technical errors that occurred during shopping, expressing gratitude for customers who reported the issue. It mentions fixing the problem and includes a recap of the previous day’s email content. The email features comments and reactions from customers expressing excitement about the color purple and a sense of community among "Purple People." The newsletter also highlights a kimono paired with a product called Suubi that captured customers' attention during a live sale event.
Additionally, the newsletter encourages customers to embrace unexpected preferences and passions, symbolized by the color purple, while hinting at a wide range of color options available in the Live Sale Collection. The message concludes with a reference to building outfits around Suubi and signing off with love from Nichole and The Sash Team.
2. Products:
The newsletter features a kimono showcased during a live sale event, priced at $104.99, alongside a product named Suubi priced at $24.49. The kimono is described as a burnout velvet piece with layered colors that resonated with customers, particularly those fascinated by the color purple. The combination of the kimono and Suubi product led to a moment of realization for the writer, who embraced becoming a "Purple Person."
Customers are invited to watch the Live Sale replay and explore the collection to access the kimono and Suubi product, emphasizing the transformative experience of discovering new styles and colors that resonate personally.
3. The Sash Store:
The Sash store, operating under the domain thesashbag.com, is located at 12899 Flintwood Way, San Diego, CA 92130. The store's newsletter reflects a vibrant and community-oriented brand identity, focusing on a shared love for the color purple and unique fashion pieces like the featured kimono and Suubi product.
By promoting individuality and embracing unexpected choices, The Sash store cultivates a sense of inclusivity and self-expression among customers. The store's emphasis on building outfits around specific products like Suubi indicates a commitment to curated and personalized styling experiences.
