1. Overview of the Newsletter

The email from Costa Nova, titled "A table of joy for the Holidays", invites readers to make their home the centre of the festive season. Its central message is that the most important part of the holidays is the time people spend together. The newsletter presents the season as a sequence of shared moments: cooking and baking, wrapping presents, setting the table, and waiting for guests to arrive.

The campaign is built around the theme "home for the holidays" and highlights two products from the brand's collection:

• Almara in Ruby Red, whose bright red tone is presented as the colour that accompanies every moment of the celebration, including a joyful breakfast shared with family and friends, full of enthusiasm and sweet treats.
• Pacifica in Christmas Tree, whose festive illustrations are said to add just the right amount of seasonal cheer to complement the red tone.

The newsletter also introduces the idea of "a touch of Christmas magic." The motifs decorating Pacifica in Christmas Tree are described as delightfully illustrated, as if taken from the pages of a children's storybook. They were created by the brand's in-house product design team, giving the pieces a whimsical and joyful character.

The email ends with a call to action, "Go to Holiday Shop," and includes links to new arrivals, an e-gift card, and an option to unsubscribe from future messages. The sender is listed as Grestel - Produtos Cerâmicos SA, located in the Zona Industrial de Vagos in Vagos, Aveiro, Portugal.

2. The Products

Almara in Ruby Red

Almara is presented in a vivid ruby red, a colour chosen to bring warmth and energy to the holiday table. The newsletter positions it as the ideal backdrop for festive breakfasts and gatherings, where it can accompany both savoury dishes and sweet treats. Its bold tone makes it a natural fit for a celebratory table setting.

Pacifica in Christmas Tree

Pacifica in Christmas Tree features illustrated Christmas tree motifs created by Costa Nova's own product design team. The designs are whimsical and storybook-inspired, adding a playful, joyful quality to each piece. The newsletter suggests pairing Pacifica with Almara's red tone, so that the two collections together create a cohesive festive look.

Product Categories

The brand's navigation, as shown in the email, includes the following categories, which are relevant to these products:

• Dinnerware
• Serveware
• Coffee and Tea
• Decorative

Details such as prices, dimensions, and materials are not included in the newsletter text and would need to be checked on the brand's website.

3. About the Store: Costa Nova

Costa Nova is a Portuguese ceramics brand whose online store is found at us.costanova.com. The brand is known for its colourful, distinctive tableware, and this newsletter shows how it combines everyday dinnerware with seasonal storytelling. Its ranges span dinnerware, serveware, coffee and tea items, and decorative pieces, making it possible to build a complete table or a festive home display from one place.

The newsletter reveals several aspects of the brand's character. It emphasises home, family, and togetherness rather than pure consumption. Its designs are developed in-house, which the email highlights as a source of the playful Christmas illustrations. The brand also offers a Holiday Shop, a dedicated seasonal section, as well as an e-gift card for customers who want to share its products with others.

The sender's registered address places the company's operations in Vagos, in the Aveiro district of Portugal, which reflects the brand's European ceramics heritage. Costa Nova's festive messaging is warm and personal, inviting customers to see their table not only as a place to eat but as the setting for shared memories during the holidays.