Friday the 13th Becomes Your Lucky Day at NOUS SOMMES LABELS
1. Overview of the Newsletter
The newsletter from NOUS SOMMES LABELS arrived under the subject line "TOMORROW'S YOUR LUCKY DAY." It takes the superstition around Friday the 13th and turns it into a sales event. The headline reads: "BLACK FRIDAY WARM-UP: 50% OFF ALMOST EVERYTHING. FRIDAY THE 13TH. YOUR LUCKY DAY."
The message opens with a playful question, "Who said Friday the 13th was unlucky?", and promises that the brand is "turning bad luck into seriously good deals." It announces that the BLACK FRIDAY WARM-UP starts the next day with:
- Up to 50% off your favourite styles.
- Almost everything in-store at half price.
The email encourages readers not to wait for Black Friday and to get ready to buy the pieces they have been watching. The call to action, "DON'T PUSH YOUR LUCK. SHOP FROM TOMORROW," is repeated, and the footer offers links to "SHOP ALL," "SHOP NEW," "About us," "Stores," and "Contact." It also includes social media icons, an unsubscribe option, and a copyright notice for 2026.
The newsletter is short and built around one clear idea: an early discount event with a playful theme and a strong urgency message.
2. The Products
The newsletter does not name specific products, collections, or categories. It refers only to "your favourite styles" and to "almost everything in-store." The discount therefore appears to apply to a broad range of the store's merchandise, but the email does not confirm which items are included or whether any are excluded. Readers who want details will need to visit the website through the "SHOP ALL" or "SHOP NEW" links to see the actual selection, prices, and any exclusions.
3. The Store
NOUS SOMMES LABELS presents itself as a fashion retailer with physical locations and an online presence. The newsletter provides the following information:
- Website: www.noussommeslabels.com. Note that the domain in this newsletter is noussommeslabels.com, not wearelabels.com.
- Physical stores: The "Stores" link suggests that the brand operates retail locations, though the email does not list addresses.
- Company information: An "About us" page and a "Contact" page are available.
- Social media: The brand has an active presence on social platforms, as shown by the icons in the footer.
The brand's tone is lighthearted and confident. Using Friday the 13th as a marketing hook shows a willingness to have fun with its audience, which can make the brand feel approachable. The newsletter also reflects a common retail strategy of starting holiday-season promotions early to build anticipation before Black Friday.
Overall, NOUS SOMMES LABELS uses this email to drive early traffic to its online and in-store shopping. The information available is limited to this single newsletter, so readers should check the official website for full details about the brand's story, product range, and store locations.
