Newsletter Analysis: White Flower Farm
1. Contents of the Newsletter
The newsletter from White Flower Farm focuses on helping gardeners deal with deer-related issues in their gardens. It discusses deer-resistant plants, highlighting the fact that while no plants are entirely deer-proof, there are varieties that are less palatable to deer. The newsletter provides a list of perennials that deer rarely browse, derived from research primarily done in New York, New Jersey, and Pennsylvania.
In addition, the newsletter promotes a Cornerstone Astilbe Collection and offers a 10% discount on gift certificates of $50 or more. It also features specific deer-resistant perennials available for purchase, such as Echinacea purpurea 'White Swan,' Iris pallida 'Argentea Variegata,' and more. The Works Daffodil Mix, which is immune to pests including deer, is highlighted as a web special with a 25% discount.
For gardeners seeking convenience, there are preplanned gardens available for purchase, ensuring a successful combination of plants without the need for individual selection.
2. Products
The White Flower Farm newsletter showcases a variety of products, including the Cornerstone Astilbe Collection, deer-resistant perennials like Echinacea purpurea 'White Swan' and Iris pallida 'Argentea Variegata,' The Works Daffodil Mix, and preplanned gardens designed for success. The emphasis is on providing options that are both visually appealing and resistant to deer, catering to gardeners dealing with deer-related challenges.
3. White Flower Farm Store
White Flower Farm, operating since 1950, is a trusted name in the gardening industry. The store specializes in a wide range of plants, including perennials, annuals, dahlias, shrubs, vines, roses, and kitchen plants. Their products are carefully curated to cater to the needs of gardeners looking for deer-resistant options, ensuring that customers can have beautiful gardens even in areas with deer populations.
The store's online platform, whiteflowerfarm.com, offers a user-friendly shopping experience, allowing customers to browse through different categories, read about plant care tips, and purchase products with ease. With a focus on quality and customer satisfaction, White Flower Farm continues to be a go-to destination for gardening enthusiasts seeking reliable plants and expert advice.
