Looking back at 2024 🎉

1. Newsletter Contents

The newsletter from White Stuff reflects on the events and achievements of the year 2024. It highlights the brand's commitment to championing independent spirits, featuring people who embrace individuality and style. The company engaged in photoshoots, interviews, and involved customers in campaigns to showcase their clothing on real people. White Stuff's charitable efforts were also emphasized, with over £129,000 donated to charity in 2024. The newsletter mentions a new main charity partner, CREATE!, focused on using creative arts to empower vulnerable individuals. The brand made strides towards sustainability, with 70% of products containing certified sustainable materials, including organic cotton and Fairtrade-certified fabrics.

2. Products

White Stuff introduced 8 new shop locations in 2024, including their first at London Gatwick. They emphasized the importance of in-person shopping experiences. The design team created new collections with unique details and extended the petite range to be available in 50 shops. The brand prides itself on crafting quality clothes meant to last wash after wash and season after season.

3. White Stuff Store

White Stuff, operating under the domain whitestuff.com, is a fashion retailer known for its dedication to championing independent spirits and unique style. The store focuses on creating quality clothing with a focus on sustainability and community engagement. With a commitment to giving back, White Stuff donates a portion of profits to charity each year and works with organizations like CREATE! to support vulnerable individuals through the creative arts. The brand's expansion to new shop locations and the extension of clothing ranges demonstrate a commitment to providing diverse and inclusive fashion options for their customers. White Stuff's emphasis on community and customer participation is evident through campaigns featuring real customers and inviting feedback through social media channels.