Black Month Week One: The Top 10 Fireplaces Our Customers Chose
Black Month has now been running for a full week, and the team at Bioethanol-fireplace has published its first weekly ranking. The newsletter, titled "One week of Black Month, here is the top 10", lists the ten fireplaces that customers bought most during the opening days of the sale. The Washington bioethanol stove took first place.
1. Contents of the Newsletter
The email opens with the Black Month banner and a short, friendly introduction. It explains that the sale has run for one week and that the list reflects what shoppers actually purchased, rather than editorial picks. Each entry in the ranking includes the product name, a one-line description, and the discount currently applied.
After the ranking, the newsletter offers a short piece of advice for readers who are unsure where to begin. It suggests that the top-ten list is a good starting point. It also confirms that Black Month runs for the whole of November, while stocks last, and provides a button linking to all Black Month offers.
The email then asks readers which type of fireplace they own or are considering. Three options are presented as one-click choices: bio fireplace, electric fireplace, and water vapour fireplace. This helps the store tailor future messages to each subscriber's interests.
The sign-off comes from Amalie and the rest of the team. It is followed by contact options: a UK phone line (01224 011575), WhatsApp, and email. The newsletter also invites readers to view fireplaces at the Greenwich showroom by appointment, or to book a video presentation.
The footer highlights the store's core service promises: free shipping on orders over £99, fast delivery in 1 to 3 business days on stock items, and a price guarantee in which the store matches the lowest online price. It closes with the company's registered address and standard links to view the email in a browser, manage preferences, or unsubscribe. The email explains that it was sent because the recipient signed up for news from the company.
2. The Products in the Top 10
The ranking covers three main categories of fireplace: bioethanol, electric, and water vapour. Several models are wall-mounted or hanging designs that require no chimney, which is a common selling point for homes without a flue.
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Washington Bioethanol Stove (20% off)
The first-place model. It resembles a traditional wood-burning stove but requires no chimney. It is the best-selling product of the week.
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Ocean Wall Fireplace, Black (20% off)
A small wall fireplace designed to take up no floor space, suitable for rooms where every square metre counts.
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PowerFlame 1 Electric Insert (15% off)
An electric fireplace insert that needs only a standard plug socket, making installation simple. It is the only electric model in the top ten and carries a smaller discount than the others.
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Bio Fireplace Insert 600, One-Sided (20% off)
Designed for building into a wall or an existing fireplace opening. It suits customers who want to upgrade a fireplace they already have.
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Cocoon Hanging Fireplace (20% off)
A round fireplace that hangs from the ceiling, creating a striking centrepiece that saves floor space.
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Oregon Wall-Mounted Stove (20% off)
Gives the look of a wood-burning stove mounted on the wall, again without the need for a chimney.
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Texas Wall Fireplace, Black (20% off)
A black wall fireplace that hangs like a picture, offering a minimalist, decorative look.
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Nevada Wall Fireplace (20% off)
A simple wall fireplace intended to suit most room styles, making it a versatile choice.
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Washington Bioethanol Stove, White (20% off)
The same stove as the number one product, offered in white. The newsletter notes that only a few units remain.
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Cassette 400-600 Water Vapour Insert (20% off)
Creates flames from water vapour, so the flames can be touched without burning. It is the only water vapour model in the list and appeals to households looking for a safer alternative.
Most products in the list carry a 20% discount. The exception is the PowerFlame 1 electric insert, which is discounted by 15%. Two of the ten entries are variants of the same Washington stove, which suggests strong demand for that design in more than one colour.
3. About the Store
The newsletter comes from Bioethanol-fireplace, a company registered in the United Kingdom under the name Bioethanol-fireplace Limited. Its registered address is Unit 7, Greenwich Centre Business Park, 53 Norman Road, London SE10 9QF. The business sells bioethanol, electric, and water vapour fireplaces, with a focus on wall-mounted, hanging, and insert designs that do not require a traditional chimney.
The company offers several ways for customers to get in touch. Its UK team can be reached by phone or WhatsApp, and customers can email the store directly. Visitors can view products at the Greenwich showroom by appointment, or book a video presentation if they cannot travel to London.
Customer-facing promises include free shipping on orders over £99, delivery within one to three business days for items in stock, and a price guarantee that matches the lowest online price. These policies are presented prominently, suggesting the store wants to reassure buyers making a larger purchase.
The store's marketing is personal and relationship-focused. The email is signed by a named team member, Amalie, and it asks subscribers about their fireplace preferences so that future offers are more relevant. This approach suggests a store that values direct contact with its customers.
Note on the domain: The store details provided for this article refer to the domain www.bioethanolhaard-shop.nl. However, the newsletter itself links to bioethanol-fireplace.co.uk and is issued by a UK-registered company in London. The information in this article is drawn from the newsletter content, so readers should confirm the correct website before making a purchase.
Final Thoughts
The Black Month top-ten list offers a clear snapshot of what shoppers want: space-saving designs, no chimney requirement, and a range of fuel options. Whether you prefer the classic look of a bioethanol stove, the simplicity of an electric insert, or the novelty of water vapour flames, the sale runs throughout November while stocks last.
