What the Newsletter Contains

The newsletter, titled "How We Wear It: Black Diamonds," is a promotional email from Catbird announcing its annual Black Diamond Sale. The message opens with a "View in Your Browser" link and a headline banner stating that the offer is specially priced and limited in edition. The email describes the sale as an annual tradition dating back to the brand's earliest years, in which its most loved jewelry silhouettes are reimagined with dark black diamonds and pearls. Shoppers are told they can save up to 50% off, and that the pieces are made with recycled solid 14k gold.

A central section, "How We Wear It," shows three styling examples. Willa layers the Black Diamond Fairy Light and Angel Hair charms into a glowing gold neck stack. Nell stacks the Black Diamond Huggie Hoops, which the email presents as a twist on a classic. Alexi pairs black and white diamonds to add dimension and sparkle to her stacks. The email invites readers to decide which look suits them.

The newsletter then promotes sets. Each set receives an additional 10% off, and the email highlights pieces the team considers favorites, bundled for holiday evenings and everyday wear. A call to action, "Shop All Sets on Sale," directs readers to the collection.

The email also notes an in-store exclusive: the Black Diamond Forever Charm. It adds that customers who pair a forever bracelet with this charm receive 20% off the bracelet. Shoppers can either walk in or book ahead, and the discount is applied automatically at checkout, both online and in store. The footer links to the full sale terms and conditions, lists the brand's material commitments, a brand story, best sellers, store locator, piercing booking, and a Klarna "Shop Now, Pay Later" option, followed by the company address in Brooklyn, customer service contact details, social media handle, and unsubscribe link.

The Products

The sale features a range of gold jewelry accented with black diamonds, black pearls, and white diamonds:

• Black Diamond Hoop & Bracelet Set: regular price $684, sale price $365.
• Black Pearl Necklace & Diamond Hoop Set: regular price $374, sale price $195.
• Black Diamond Charm & Ring Set: regular price $656, sale price $347.
• Black Diamond Forever Charm (in-store exclusive): regular price $108, sale price $58.

The collection is built around solid 14k and 10k gold, responsibly sourced diamonds and gemstones, and sterling silver options. Highlighted styles include the Black Diamond Fairy Light and Angel Hair charms, Black Diamond Huggie Hoops, and the forever bracelet line. Because the sets combine gold with stones, they are designed to be layered and stacked, which matches the brand's signature style.

About Catbird

Catbird is a jewelry brand founded in 2004 and based in Brooklyn, New York, at 108 N. 7th Street. Its website, catbirdnyc.com, presents the label as a world of instant heirlooms: solid gold layers that are unique to each wearer. The brand's philosophy, "Made to last, meant for forever," centers on lasting craftsmanship and pieces meant to bring joy for years to come.

What sets Catbird apart in this newsletter is its blend of heritage and experimentation. The Black Diamond Sale is framed as a yearly ritual, giving longtime customers a familiar event while introducing new interpretations of beloved designs. The emphasis on recycled gold, responsibly sourced stones, and in-store experiences such as piercing appointments and walk-in or booked visits reflects a brand that values both sustainability and personal connection. Combined with its clear styling guidance and easy payment options, the newsletter offers a polished, inviting shopping experience that makes the brand's craftsmanship and community feel accessible.