The Gifting Edit: A Closer Look at Catbird's Holiday Newsletter
Catbird's "The Gifting Edit" email, sent under the subject line "The Gifting Edit ✨," is a curated holiday gift guide built around the tagline "Catbird For Everyone: On Your List." It presents jewelry as meaningful, long-lasting gifts and organizes its suggestions into four shopping profiles.
Contents of the Newsletter
Opening Feature: Shining Gifts with Lasting Meaning
The email opens with a row of featured pieces that set the tone for the rest of the guide. These include the Flower Poem Charm, Tubetti Gold Hoops, Sweet Nothing Gold Chain Bracelet, Catbird Classic Hammered Gold Ring, and Kitten Candle, along with an item listed as "Kitten with visions of dusty records lipstick & feather pillows." The mix of jewelry and a home fragrance item signals that the guide covers gifts beyond personal adornment.
1. The Collector
Tagline: For now & always: forever classics. This section focuses on timeless, versatile staples meant to be worn every day. Featured pieces include the Petite Fairy Light Diamond Hoop, Diamond Tiniest Alphabet Charm, Diamond Snippet Bracelet, Night at the Ballet Ring, and Catbird Swan Ring Holder.
2. The Starry-Eyed
Tagline: To shine on and on. This group leans toward colored gemstones and statement sparkle. It includes the Italian Holiday Peridot Charm, Harlequin Pink Tourmaline Tennis Bracelet, Garnet Pendant, Souvenir Heart Jewelry Box, and Ballet Society Sapphire Ring.
3. Technicolor Dreamer
Tagline: Bright, saturated washes of candy colors. This section is the most playful, with pieces such as the Twin Hearts Necklace, Dollhouse Gold Locket, Confetti Custom Three Gold Charm Bracelet, Dollhouse Signet Ring, and Swan Hair Clip.
4. The New Romantic
Tagline: Full of meaning and stories to tell. This final profile is aimed at shoppers who want gifts with personal significance. The section is followed by a link to Catbird Classics.
Giveaway
The newsletter promotes a contest titled "It's a Giveaway!" with a prize described as a bundle of gift cards for everyone on your list. The gift cards come from Clare V., Catbird, Dusen Dusen, and Tin Can, and the bundle also includes a curated selection of Rizzoli titles. The prize is valued at over $1,500, and readers are invited to enter through an "Enter Now" button.
Calls to Action and Footer
Multiple "Shop Now" buttons appear throughout the email. The footer offers links to best sellers, store locations, and a "Get Pierced" option. It also promotes Klarna's "Shop Now, Pay Later" payment option, lists the company's Brooklyn address, and includes customer service contact details and social media information (@catbirdnyc).
The Products
According to the newsletter, Catbird's pieces are made from solid 14K and 10K gold, sterling silver, responsibly sourced diamonds, and gemstones. The brand describes its designs as "Made to Last, Meant for Forever," and positions each piece as a potential heirloom.
- Classic everyday pieces: Catbird Classic Hammered Gold Ring, Sweet Nothing Gold Chain Bracelet, Tubetti Gold Hoops, and Flower Poem Charm.
- Fine diamond jewelry: Petite Fairy Light Diamond Hoop, Diamond Tiniest Alphabet Charm, and Diamond Snippet Bracelet.
- Colored gemstone pieces: Italian Holiday Peridot Charm, Harlequin Pink Tourmaline Tennis Bracelet, Garnet Pendant, and Ballet Society Sapphire Ring.
- Sentimental and personalized pieces: Souvenir Heart Jewelry Box, Confetti Custom Three Gold Charm Bracelet, Dollhouse Gold Locket, and Twin Hearts Necklace.
- Playful accessories: Swan Hair Clip, Catbird Swan Ring Holder, and Dollhouse Signet Ring.
- Home item: Kitten Candle.
The newsletter does not list prices for individual items, so shoppers should check the website for current pricing and details.
About the Store: Catbird
Catbird is a jewelry brand founded in 2004 and based at 108 N. 7th Street in Brooklyn, New York. Its stated mission is to create "instant heirlooms" in solid gold layers, with each piece designed to be unique. The brand emphasizes lasting craftsmanship and designs meant to bring joy for years to come.
Catbird's online presence at catbirdnyc.com includes a best sellers section, a store locator, and a customer service email. Its messaging centers on sentimental value, responsible sourcing, and gifts that carry personal stories. The holiday newsletter reflects this identity by framing jewelry as a meaningful gift for any person on a shopper's list.
