Newsletter Analysis: Dharma Bums
Contents of the Newsletter
The newsletter from Dharma Bums introduces their new product, the "Silky Soft Set" featuring a Cupro Strappy Cami and Jade Palazzo Pant. The set is described as a dreamy duo designed to provide flow and comfort. Additionally, the newsletter highlights an ongoing promotion where customers can save money based on their total spend.
Furthermore, the newsletter mentions free domestic shipping for orders over $150 (after discounts). It showcases the sustainable and elegant design of the Jade Palazzo Pant, emphasizing its high-waisted fit and breezy silhouette. The email also promotes the new Florence Collection and customer reviews, offering familiar payment options like zip and Afterpay.
Products
The featured product is the "Silky Soft Set" which includes a Cupro Strappy Cami and Jade Palazzo Pant. The Palazzo Pant is made from sustainable Cupro Modal fabric, known for its elegant drape and flattering fit. The collection also promotes the Florence Collection, suggesting a variety of sustainable and stylish activewear options available for purchase.
Dharma Bums Store
Dharma Bums is an Australian-based activewear store that focuses on creating ethical and sustainable activewear without compromising on quality or style. The company was founded in 2013 out of the frustration of not finding eco-friendly activewear.
The store prides itself on its unique, hand-drawn designs printed on sustainable performance fabrics. Dharma Bums collaborates with Australian and international manufacturers who uphold ethical work practices. Their commitment to sustainability and ethics is evident in their design process and partnerships.
By offering a blend of style, comfort, and sustainability, Dharma Bums aims to create activewear that makes a positive impact on both people and the environment. The store continuously strives to lead the way in providing performance-driven, ethical activewear for their community.