Newsletter Analysis and Article

1. Contents of the Newsletter:

The newsletter introduces the new arrival, the Modal Drift Top, as an elevated everyday essential. It highlights the features of the top, including perfect coverage, cap sleeves, and a cinched bubble hem. The newsletter also promotes a "spend & save" promotion, offering discounts based on the amount spent, and free domestic shipping for orders over $150. Customers are encouraged to shop for the Modal Drift Top and other items in the collection, showcasing its versatility from casual to polished looks. The newsletter also mentions an Exclusive Collection, customer reviews, and payment options like Afterpay.

2. Products:

The featured product, the Modal Drift Top, is described as crafted from super-soft, silk-like Modal fabric with flattering details. It aims to redefine wardrobe essentials with its design elements like cap sleeves and a cinched bubble hem. The newsletter also suggests pairing the top with a flowy Modal Circle Skirt for a coordinated look. Customers can explore the Exclusive Collection and take advantage of the "spend & save" promotion on both full-price and sale items.

3. About the Store - Dharma Bums (dharmabums.com.au):

Dharma Bums is an activewear brand born out of the frustration of the unavailability of ethical and sustainable activewear in 2013. The store emphasizes performance with purpose, offering products that prioritize quality, ethical values, and sustainability. The Australian-based design team creates unique, hand-drawn designs printed on sustainable performance fabrics. Dharma Bums collaborates with Australian and international manufacturers committed to ethical work practices. The brand aims to create a positive impact on the environment and the community while providing comfortable and well-fitting activewear.