HAIRBURST Newsletter: Four Customers Refunded, and a Chance for You to Be Next
A Black Friday-style promotion from HAIRBURST, with a daily prize draw running through the week and 40% off everything on the website.
What the Newsletter Contains
The email was sent under the subject line "4 customers have been refunded!" and opens with a playful prize announcement: "Feeling lucky? Your order, refunded." The brand is running a daily giveaway in which one customer's order is refunded in full each day of the week. Four winners have already been chosen, and the message invites readers to be the next.
The main promotional message is a discount. Shoppers are given the code SALE40, which provides 40% off across the website. The email states that anyone who places an order using this code before 11:59pm on Sunday, 8th November, is automatically entered into the refund draw. Winners will be contacted by email with their refunded order by Friday, 13th November.
The newsletter is laid out in a clear structure:
- Headline banner: the refund giveaway, with a prominent "Congratulations" and "Shop Now" call to action.
- How It Works: a two-step explanation. Step one is to place an order with the SALE40 code before the Sunday deadline. Step two is to watch your inbox for the refund email.
- Customer Favourites: a selection of popular products, with options to shop the hair mask and to shop a shampoo and conditioner duo.
- Sitewide offer: a reminder that the 40% discount applies to everything on the website, with the code repeated at checkout.
- Footer: links to the privacy policy, the customer account page, the support email address, the company's postal address in Leeds, and an unsubscribe option.
The email uses a bold, celebratory tone, with bright promotional language and repeated calls to action. The emphasis is on urgency, since the entry window closes at the end of Sunday.
The Products Featured
The newsletter highlights a range of hair care products. The visible product references and imagery point to the following categories:
- Hair Mask: promoted under the tagline "For Longer, Stronger Hair." It is the product the email most directly encourages readers to shop, and it appears in both the customer favourites and the call-to-action buttons.
- Shampoo and Conditioner Duo: presented as a "Long and Healthy" pairing, with a dedicated "Shop the Duo" button. It is marketed as a complete routine for those who want to purchase two products together.
- Healthy Hair Vitamins: a chewable supplement intended to support healthy hair from the inside. The email uses the words "Healthy Hair" and "Chewable" alongside this product.
- Volume and Growth Elixir: a product named in the imagery, aimed at customers looking for fuller-looking hair and support for growth.
- A 50ml product priced at £18: the email shows a product size of 50ml, equivalent to about 1.7 US fluid ounces, at a price of £18 before the discount is applied.
The newsletter does not provide full ingredient lists, detailed usage instructions, or complete descriptions for each item. Readers who want that information would need to visit the product pages on the website. Because the 40% discount applies across the range, the email presents the products as affordable options for building a hair care routine, though exact prices after the discount are not listed in the text.
About the Store: HAIRBURST
HAIRBURST, which operates at hairburst.com, is a hair care brand based in Leeds, United Kingdom. The company's postal address appears in the email footer as Spaces, Park Row, Leeds, LS1 5HD. The brand offers customer support through support@hairburst.com and provides customers with a "My Account" section on its website.
From this single newsletter, HAIRBURST presents itself as a brand focused on hair health and strength, with messaging built around "for longer, stronger hair." Its product line visible here spans topical treatments such as masks, cleansing and conditioning products, and nutritional support in the form of chewable vitamins. The brand appears to sell to a wide audience, with its promotions shown in pounds sterling and US fluid ounce measurements, suggesting attention to international customers.
The company's marketing approach is energetic and community-oriented. The refund giveaway rewards engagement and gives customers a reason to return and shop during a busy retail period. The prominence of the code SALE40 and the sitewide 40% offer indicate that HAIRBURST is using a significant seasonal discount to attract new and returning buyers in early November.
Readers should note that this article is based only on the newsletter text. Further information about the brand's history, product ingredients, certifications, shipping policies, and full terms of the refund promotion would need to be checked directly on the HAIRBURST website, through its privacy policy, or by contacting its support team.
