Hairburst Black Friday Giveaway: Four Customers Refunded, and Your Chance to Be Next
What the Newsletter Contains
The Hairburst email, with the subject line "4 customers have been refunded! 💰", opens with a headline promotion: "Feeling lucky? Your order, refunded." Hairburst is running a weekly giveaway in which one customer's order is picked each day and refunded in full. At the time of the email, four customers had already been selected as winners, and the brand invites readers to be the next.
The message explains the entry mechanism in two steps:
- Place an order. Shoppers use the 40% off code SALE40 to buy their favourite products before 11:59pm on Sunday, 8th November. Each qualifying order is automatically entered into the draw.
- Watch your inbox. Winners will receive an email from Hairburst about their refunded order by Friday, 13th November.
The email is framed around a Black Friday promotion. Its visuals repeatedly highlight "40% OFF" and "Black Friday," and a closing call to action reminds readers that the code applies to everything across the website. The layout includes several "Shop Now" buttons, a "Customer Favourites" section featuring hair care products, and a footer with the company's privacy policy, account link, support email, and an unsubscribe option.
Overall, the newsletter combines a sales promotion with a gamified incentive. The message is simple: shop during the sale window, and you may get your order back for free.
The Products Featured
The newsletter promotes several hair care products from the Hairburst range. The email does not provide full product descriptions, but the visible product names and labels give a clear picture of the range:
- Hair Mask: Presented as a key product and a customer favourite, with a dedicated "Shop the Hair Mask" button. It is positioned as a treatment for strengthening and nourishing hair, which is reinforced by the "Stronger" and "Healthy Hair" wording in the design.
- Long & Healthy Hair Mask: A variant aimed at people looking to grow and maintain length while keeping hair in good condition.
- Shampoo & Conditioner Duo: A paired product offering, promoted with a "Shop the Duo" button. This suggests a bundled option for customers wanting a complete wash-and-care routine.
- Healthy Hair Vitamins (Chewable): An ingestible supplement format, presented as a chewable option for supporting healthy hair from the inside.
- Volume & Growth Elixir: A treatment product highlighted for those wanting more volume and support for growth.
Some product labels in the email show sizing and price information, including a 50ml product priced at £18 (with a US fluid ounce equivalent). The 40% discount applies to these items when customers use the SALE40 code at checkout. The products are shown as part of a "For Longer, Stronger Hair" theme, which appears to be the brand's central message: topical care paired with supplements to support long, strong, healthy hair.
About Hairburst
Hairburst is a hair care brand that sells online through its website, hairburst.com. Based on the newsletter, the company is located in Leeds, United Kingdom, with its address listed as Spaces, Park Row, Leeds, LS1 5HD. Its contact email is support@hairburst.com, and customers can manage their accounts through a "My Account" page.
The brand's identity is clearly built around hair length, strength, and health. Its product lineup covers the full routine that many shoppers look for: cleansing (shampoo and conditioner), treatment (hair masks and an elixir), and internal support (chewable vitamins). The recurring "For Longer, Stronger Hair" messaging presents the brand as a specialist in helping hair grow and stay resilient, rather than a general beauty retailer.
From a marketing perspective, Hairburst uses its Black Friday period to build engagement. The refund giveaway is a creative way to encourage purchases while generating buzz and rewarding loyal customers. The brand also keeps its tone friendly and encouraging, with phrases such as "Good luck!" and "Could you be next?", which make the promotion feel personal and fun.
In summary, Hairburst presents itself as a UK-based, online-first hair care brand with a focused product range, a clear identity around longer and stronger hair, and an active approach to seasonal promotions.
