Splendid's "Night-In Uniform" Newsletter: Holiday Sleepwear Offers, New Prints, and Survey Savings
1. Overview of the Newsletter
The newsletter from Splendid carries the subject line "@Figtny's Night-In Uniform" and centers on cozy sleepwear for the holiday season. It opens by inviting readers to follow the style of @figtny, an influencer whose look is presented as the inspiration for "impossibly soft PJs you'll look forward to all day." The message is built around a holiday promotion, new prints and colors, a new collaboration, and a survey that offers a discount.
Header and Promotional Banner
The top of the email displays the reader's Insider Points balance, which is shown as 0. A banner advertises a "BUY 1 GET 1 FREE" offer and highlights "Great Gifts" with "No Shipping Required." A "Find a Store" link is also provided for readers who prefer to shop in person, along with a "View My Account" link.
Main Promotion: Holiday PJ Sets
The featured campaign is the Holiday PJ Sets promotion, labeled "BUY 1 GET 1 FREE." A "SHOP NOW" button leads readers to the collection. The email also notes "NEW PRINTS + COLORS," signaling fresh options within the existing lineup.
Product Highlights
The email showcases three pajama sets, each with a short descriptive tagline (detailed in the next section). Each has its own call to action.
Sleep Collaboration
A "SHOP SLEEP" section promotes the "Splendid X CHARLI EVANS" collaboration, indicating a co-designed sleep collection with the partner Charli Evans.
Survey Offer
Under the heading "TELL US EVERYTHING," readers are invited to take a quick survey and receive $30 off a purchase of $100 or more. A "TAKE SURVEY" button links to the entry form.
Shipping and Navigation
The email advertises free shipping on U.S. orders of $99 or more, using ground delivery, with exclusions for Alaska, Hawaii, and Puerto Rico. Navigation links include "Shop Women," "Shop Kids," "Want VIP Access? Sign Up for Texts," and "Become an Insider to Earn Rewards."
Payment Options
Readers are told there are four ways to pay, with logos for Shop Pay, PayPal, and Amazon Pay, among others.
Footer and Legal Terms
The footer lists Terms & Conditions, Privacy & Legal, Contact Us, and Unsubscribe links, along with the company address at 110 E. 9th St, Los Angeles, CA 90079. The fine print explains the rules of both offers:
- BUY 1 GET 1 FREE (sleepwear): Purchase any two sleepwear items and receive the second free. The discount applies to the lowest-priced item. All sales are final. Valid from 11.5.26 through 11.8.26 at 11:59 PM PST, online at splendid.com only. It cannot be applied to gift cards or previous purchases and cannot be combined with other offers. The offer may be modified or discontinued at any time without notice.
- $30 Survey Offer: Entries are accepted only through the SurveyMonkey survey during the Entry Period of 10.20.26 to 11.11.26. Limit one entry per person, and a valid email address is required. Entries must be fully completed and submitted. The reward is $30 off an order of $100 or more, valid for online purchases at splendid.com through 5.31.27, with some exclusions. The offer is open to U.S. entrants only.
2. The Products
The newsletter focuses on three sleepwear sets, each described by its feel and styling. All are presented as ideal for lounging and sleeping, with an emphasis on softness and comfort.
Pillosoft PJ Set
The Pillosoft PJ Set is described as offering a "peach-skin feel" that is "smooth beyond words." The name and description suggest a soft, brushed fabric designed to feel gentle against the skin. It is marked "NEW," making it one of the recent additions to the sleepwear range.
All Day Waffle Knit PJ Set
The All Day Waffle Knit PJ Set is positioned as "too good to save for bedtime," which signals a relaxed look suitable for wearing throughout the day as well as at night. The waffle knit texture is a classic lounge fabric known for breathability and a comfortable fit. The set is listed with "NEW COLORS," so it is available in an updated palette.
Fuzzy Cable Knit Sweater PJ Set
The Fuzzy Cable Knit Sweater PJ Set is the coziest option described in the email. It is said to have a "rich, chunky feel that drapes you in a plush cloud," pointing to a thick, textured knit with a fuzzy finish. It is marked "NOW AVAILABLE," which suggests it has just been released, and it fits the winter and holiday theme.
Holiday PJ Sets and Promotion
All sets fall under the Holiday PJ Sets collection, which is the focus of the BUY 1 GET 1 FREE offer. Because the discount applies to the lower-priced item in a qualifying pair, shoppers can combine any two sleepwear pieces to take advantage of it during the limited window from November 5 to November 8, 2026.
Splendid X Charli Evans Sleep Collection
The collaboration with Charli Evans is highlighted in the "Shop Sleep" section. The email does not list individual products from this partnership, but it signals a designer-led sleep line that readers can explore through the link provided.
3. About the Store: Splendid
Splendid, operating at splendid.com, is a Los Angeles-based apparel brand whose address is listed as 110 E. 9th St, Los Angeles, CA 90079. Based on this newsletter, the brand serves both women and children, with separate "Shop Women" and "Shop Kids" pathways, and it places strong emphasis on soft, comfortable loungewear and sleepwear. Its messaging focuses on how its products feel, using descriptions such as "pillow soft" and "plush," which reflects a clear identity built around comfort.
The brand's customer engagement strategy is visible throughout the email. It offers an Insider rewards program that readers can join to earn points, a VIP text-message program, and a survey that rewards shoppers with a discount in exchange for feedback. It also works with creators and collaborators, as shown by the @figtny feature and the Charli Evans partnership, which helps connect its products to recognizable voices in fashion and lifestyle.
For shoppers, Splendid makes its value proposition clear: free ground shipping on U.S. orders of $99 or more, a limited-time buy-one-get-one-free sleepwear offer, a $30 survey reward, several payment options, and an in-store locator for customers who prefer to shop in person. Its terms are detailed and specific about eligibility, timing, and exclusions, which gives readers a transparent view of how the promotions work.
In summary, this newsletter presents Splendid as a comfort-focused brand that uses seasonal promotions, new colorways, creator partnerships, and loyalty incentives to encourage holiday sleepwear purchases. Readers interested in soft, stylish loungewear will find a clear set of offers and product options to consider.
