Just Dropped: Splendid x Charli Evans
Splendid x Charli Evans: A Twist on Knits
Newsletter Overview
The email, titled "Just Dropped: Splendid x Charli Evans," announces a new collaboration between the lifestyle brand Splendid and the designer and creator Charli Evans, who is also featured on social media under the handle @charlicevans. The message is built around a single theme: a fresh, playful take on knitwear. It opens with a "NEW DROP" label and a bold collaboration logo, then moves quickly to a call to action so readers can shop the collection right away.
The main message introduces "A Twist on Knits," described as the most charming capsule of sweaters and cardigans, mixing vibrant color with cool contrast details. A "SHOP NOW" button appears directly under this description, followed by a short personal quote from Charli Evans. In it, she explains that she wanted to make the everyday sweater feel a little more special: easy to throw on, effortless to mix and match, and polished enough to wear almost anywhere. A second "SHOP NOW" button repeats the invitation.
The lower section of the email focuses on practical shopping information. It highlights free shipping on U.S. orders of $99 or more, with ground delivery available (excluding Alaska, Hawaii, and Puerto Rico). Links direct readers to shop women's and kids' collections, sign up for text messages to gain VIP access, and become an Insider to earn rewards. The newsletter also shows the account's current Insider Points balance, which is 0, encouraging recipients to join the loyalty program. A payment section lists four options: Shop Pay, Apple Pay, Amazon Pay, and PayPal. The footer includes links to Terms & Conditions, Privacy & Legal, Contact Us, and Unsubscribe, along with the company's Los Angeles address, a "View in Browser" option, and a "View My Account" link.
The Products
The featured product line is a capsule collection of sweaters and cardigans. A capsule collection is a small, carefully edited group of pieces designed to work together, which makes it easier for customers to build coordinated outfits. According to the email, the collection is defined by two qualities:
- Playful color: The pieces combine a mix of bright and unexpected shades, giving classic knitwear a lively feel.
- Cool contrast details: Contrasting trims, accents, or finishes add visual interest and set each piece apart from basic knits.
Based on Charli Evans's description, the items are intended to be versatile everyday wear. They are meant to be easy to throw on, simple to pair with other wardrobe staples, and dressed up enough for occasions beyond casual daywear. The email does not list specific prices, sizes, fabrics, or individual product names, so shoppers will need to visit the collection page for those details.
About the Store: Splendid
Splendid, the store behind this newsletter, operates through the domain splendid.com and is based in Los Angeles, California, according to the address in the footer (110 E. 9th St, Los Angeles, CA 90079). The brand is known for apparel that blends comfort with style, and this email reflects that identity through its relaxed, approachable tone and its focus on wearable pieces.
The collaboration with Charli Evans shows how Splendid works with outside creators to bring new voices and fresh designs to its customers. Partnering with a figure who has a recognizable social media presence helps the brand reach new audiences while giving existing customers a reason to return.
From a shopping perspective, Splendid offers a clear set of customer benefits:
- Free ground shipping on U.S. orders of $99 or more
- Separate shopping paths for women and kids
- A rewards program called Insider, with points that can be earned over time
- Text message updates that provide VIP access to offers and releases
- Multiple payment methods, including Shop Pay, Apple Pay, Amazon Pay, and PayPal
Overall, the email presents Splendid as a brand that combines a polished, design-focused approach with convenient shopping features. The emphasis on a limited, thoughtfully designed capsule suggests a brand that values style, collaboration, and a loyal customer community.
