Your Presence Is Requested: A Closer Look at the Splendid Festive Newsletter
1. What the Newsletter Contains
The email, titled "Your Presence Is Requested," is a holiday and festivity-focused promotional message from Splendid. It opens with a personalized header showing the reader's Insider Points balance, currently at 0, and a short reminder that the brand offers great gifts with no shipping required. A "Find a Store" link and a "View My Account" link give readers quick access to physical locations and their profiles.
The main banner, headlined "Show Up Shining," invites customers to explore occasionwear for every kind of celebration. Its tagline, "All dressed up, feeling good," sets a confident, party-ready tone, and a "Shop Now" button leads to the collection.
A second section, "Just add sparkle," highlights materials, noting a blend of 100% cashmere and faux fur. The phrase "You're in good company" adds a community-oriented message to the offer.
The "Festive 'Fits" section focuses on finishing touches, described as "little extras that make the outfit." It includes two calls to action: "Shop Jewelry" and "Shop Shoes."
The email then presents "New Gifts Under $99," personalized "Based on Your Style," with three featured products and a "Shop Now" button. A "See What's New" link follows for browsing the latest arrivals.
The footer contains practical information and navigation: a free shipping offer on U.S. orders of $99 or more with ground delivery (excluding Alaska, Hawaii, and Puerto Rico), links to shop women's and kids' collections, a prompt to sign up for texts for VIP access, an invitation to become an Insider to earn rewards, and a list of four payment methods, including Shop Pay, PayPal, and Amazon Pay. Legal links for terms, privacy, contact, and unsubscribe options appear at the bottom, along with the company address in Los Angeles, California, and a "View in Browser" option.
2. The Products Featured
The newsletter highlights several product categories designed for the holiday season.
Occasionwear
The featured occasionwear is positioned for parties and festive events. The emphasis on 100% cashmere paired with faux fur suggests luxurious, cozy textures combined with a glamorous finish. The campaign encourages customers to "just add sparkle," indicating that these pieces are meant to be styled for celebrations.
Jewelry and Shoes
To complete festive looks, the email promotes jewelry and shoes as the finishing touches. These accessories are presented as the pieces that bring an outfit together for special occasions.
Gifts Under $99
Three products are showcased in the gift section, all part of a collaboration between Splendid and the blogger @cellajaneblog:
- Ink Blue Stripe Plush Throw Blanket: a soft, cozy home accessory with a satin-trimmed finish, suited for gifting or everyday comfort.
- Alpine All Day Waffle Knit PJ Set: a textured waffle-knit pajama set designed for relaxed, comfortable nights in.
- Winslow Mock Neck Pullover: a knit top with a mock neckline, offering a polished yet casual layering option.
The product names are partially truncated in the email, so some full descriptions are not visible. Still, the collaboration with a lifestyle blogger signals a curated, style-driven approach to the collection.
3. About the Store: Splendid
Splendid is a clothing brand based at 110 E. 9th St, Los Angeles, CA 90079, as shown in the newsletter footer. Based on the messaging in this email, the brand offers women's and kids' apparel, along with home and accessory items such as jewelry, shoes, and throws. Its identity, as reflected here, centers on comfortable, elevated everyday pieces and celebration-ready occasionwear, with a focus on quality materials like cashmere.
The store's customer experience includes several features visible in the email:
- Free shipping on U.S. orders of $99 or more with ground delivery.
- Insider rewards program that lets customers earn points, with a personal balance displayed in each email.
- Text message VIP access for shoppers who opt in.
- Multiple payment options, including Shop Pay, PayPal, and Amazon Pay.
- Store locator for customers who prefer shopping in person.
- Creator collaborations, such as the partnership with @cellajaneblog, which connects the brand with an engaged style audience.
Overall, Splendid presents itself as a brand that blends luxurious comfort with festive style, making it a convenient choice for holiday shopping. Its clear shipping threshold, loyalty program, and gift-focused pricing make it especially appealing to customers searching for presents or refreshing their wardrobes for seasonal events.
