Overview of the Newsletter

The newsletter, sent under the subject line "Find new contacts or stock up on the usuals!", promotes several offers from the eyewear retailer Clearly. Its main message is a limited-time 15% discount on contact lenses, followed by an early look at the Black Friday sale on glasses and sunglasses, an invitation to join the new Clearly Club loyalty program, and a set of terms and conditions for each offer.

Header and Navigation

The top of the email contains a "View in browser" link and a navigation bar linking to Glasses, Sunglasses, Contact Lenses, and the Clearly Club, along with a list of brands such as ACUVUE, clariti, AIR OPTIX, HydraGlyde, DAILIES, Biotrue, ONEday, PRECISION ONE, and Bausch+Lomb.

Main Offer: 15% Off Contact Lenses

The leading banner promotes "15% off contacts plus free standard shipping". The email explains that the discount applies to all contact lens brands stocked by Clearly, so customers can restock their usual lenses or try new options for their eyes. A "Shop the deal" button directs readers to the contact lens range.

Black Friday Preview

The second banner advertises a "Black Friday Preview" offering up to 70% off selected frames and 50% off lenses when a full pair of glasses or sunglasses is purchased. The email describes this as a very brief window, encouraging readers to act quickly.

Clearly Club Loyalty Program

The newsletter introduces the Clearly Club, a new loyalty program that lets members earn Clearly Points, access exclusive discounts, and move up program levels. New members receive a 200-point welcome bonus and an additional 200 points for creating an account, and the email includes "Join now" and "Log in" buttons.

Service Highlights and Footer

The footer highlights the store's services: fast delivery, a price match guarantee, and personalised customer care. It also includes social media links, an unsubscribe option, account access, contact details, and the company's legal information.

Terms and Conditions

The newsletter sets out detailed terms for each promotion. Key points include:

• The 15% contact lens discount applies to full-priced lenses only, is calculated on the full retail price, and cannot be combined with other offers, subscriptions, or discounts, except health fund benefits.
• A valid optical prescription is required, and customers may need an eye test if their prescription is not valid.
• The contact lens offer excludes glasses, sunglasses, lens and frame accessories, contact lens accessories, safety certification fees, and third-party contracts.
• The offers cannot be exchanged for cash and are subject to available stock.
• The frame and lens offer covers Clearly-branded frames only, excludes gift cards and other excluded items, and includes clear standard low index lenses for single vision prescriptions from +2.50 to -2.50 (rimless and semi-rimless frames excluded).
• The Black Friday Preview runs from 5 November to 16 November 2026, while the contact lens offer ends on 16 November. The newsletter gives two different closing times, 4:59 PM and 11:59 PM, so customers should check the official website for the exact cut-off.

Products Featured in the Newsletter

Contact Lenses

The 15% discount covers all contact lens brands sold by Clearly. The brands named in the email include:

• ACUVUE, including ACUVUE OASYS MAX
• AIR OPTIX, including AIR OPTIX HydraGlyde
• DAILIES, a daily disposable range
• clariti, a range of contact lenses
• Biotrue, from Bausch+Lomb
• ONEday, a one-day disposable option
• PRECISION ONE, a daily disposable range
• Bausch+Lomb and Alcon, the manufacturers behind several of these brands

The mix of daily disposables, monthly lenses, and specialist options makes the offer suitable for both regular customers restocking their usual lenses and those looking to try something new.

Frames and Lenses

The Black Friday Preview features Clearly-branded glasses and sunglasses frames with discounts of up to 70% on selected styles. Prescription and non-prescription lenses are 50% off when purchased as a complete pair. Clear standard low index lenses are included in the price of most Clearly frames, which makes the package a practical option for everyday single vision prescriptions in the +2.50 to -2.50 range.

Clearly Club Benefits

The loyalty program is not a physical product, but it offers Clearly Points, exclusive discounts, and tiered membership levels. The welcome bonus of 200 points and the 200 points for account creation give new members an early start.

About the Store: Clearly (clearly.com.au)

Clearly is an online and retail eyewear business operating through the website clearly.com.au in Australia and clearly.co.nz in New Zealand. The company is operated in Australia by Luxottica Retail Australia Pty Ltd, based at Level 34, 1 Denison Street, North Sydney NSW 2060. Customers can reach the team by phone on 1800 639 478.

The store offers a broad selection that covers prescription glasses, sunglasses, contact lenses, and related accessories. Its own-brand frames sit alongside a wide range of contact lens brands, which allows customers to buy both eyewear and lenses from a single retailer.

Clearly positions itself around convenience and value. The newsletter highlights fast delivery, a price match guarantee, and personalised customer care, all of which address common concerns about buying eyewear online. Free standard shipping on contact lenses adds to the store's appeal for repeat buyers. The Clearly Club loyalty scheme further encourages customers to return by rewarding them with points and member-only discounts.

Through this newsletter, Clearly shows a clear marketing strategy: a strong seasonal promotion, an early preview of a major sales event, and a loyalty program designed to build long-term customer relationships. For shoppers, the email is a useful guide to current offers, although they should read the terms carefully, verify the closing time for the sale, and confirm they have a valid prescription before purchasing.