Clearly's Black Friday Preview: Up to 70% Off Frames and 50% Off Lenses

1. Overview of the Newsletter

The newsletter from Clearly, the online eyewear retailer, is titled "The Black Friday Preview won't last long!" It is a promotional email designed to encourage readers to take advantage of early Black Friday deals on glasses and sunglasses before the offer ends. The headline offer is up to 70% off selected frames and 50% off lenses, with the message "Hurry to get your deal in early."

The email is organised into several clearly defined sections:

• Main banner: The Black Friday Preview announcement, with a prominent "Shop Now" call to action and an asterisk linking to the terms and conditions.
• Featured products: Several individual frames are highlighted with their own "shop now" buttons, including models identified as VE3382, AX4026S and Vela, as well as the Metrotown frame. Versace and AX Armani Exchange are named as featured designer brands.
• Gift guide: A section titled "Your ultimate gift guide for 2026" encourages readers to "make gifts that matter while seeing your savings," with a "Discover now" button.
• Shopping categories: Quick links to Designer Sale, Find your Face Shape, Top-rated Glasses, Sunglasses, Clearance Frames and Contact Lenses.
• Price and entry point: A mention of glasses starting from $9.
• Service highlights: Fast Delivery, a Price Match Guarantee and Personalised Customer Care.
• Social media links: Facebook, Instagram, Pinterest and YouTube icons.
• Terms and conditions: A detailed list of rules governing the promotion.
• Footer: Unsubscribe, account and contact links, a privacy policy link, the company's registered details and the copyright notice.

2. The Products

The newsletter promotes a mix of eyewear products covering frames, sunglasses, lenses and contact lenses.

Frames and Sunglasses

• Clearly-branded frames and sunglasses: Selected full-priced Clearly frames are eligible for up to 70% off. These are the core of the offer.
• Designer frames: The email highlights Versace and AX Armani Exchange designs, including the model codes VE3382 and AX4026S, which are featured with their own purchase links.
• Named models: The Vela and Metrotown frames are also showcased in the email.
• Designer Sale and Clearance Frames: Dedicated categories give shoppers additional options for discounted styles.

Lenses

• Prescription and non-prescription lenses: These are discounted by 50% when purchased as a complete pair of glasses or sunglasses.
• Clear standard low index lenses: These are included in the price of all Clearly frames, except rimless and semi-rimless styles. They accommodate single vision prescriptions from +2.50 to -2.50.

Contact Lenses

A dedicated Contact Lenses category is available in the navigation, although the offer's discount terms apply to glasses and sunglasses rather than contact lenses.

Gift Options

The 2026 gift guide suggests eyewear as a thoughtful present, supported by the sale pricing.

3. About the Store: Clearly (clearly.com.au)

Clearly is an online and retail optical brand operating in Australia and New Zealand, with websites at clearly.com.au and clearly.co.nz. Its messaging centres on the idea of helping people "See yourself Clearly," positioning the brand as an accessible source for prescription glasses, sunglasses and contact lenses.

Several features stand out from the newsletter:

• Accessibility: Glasses are advertised from $9, making eyewear available across a wide range of budgets.
• Style guidance: The "Find your Face Shape" tool helps customers choose frames that suit them.
• Quality reassurance: A "Top-rated Glasses" category signals customer satisfaction.
• Convenience: Fast Delivery is promoted as a core service.
• Value commitment: The Price Match Guarantee gives shoppers confidence they are getting a competitive price.
• Customer support: Personalised Customer Care is highlighted, and a contact number, 1800 639 478, is provided.

The footer identifies the operating company as Luxottica Retail Australia Pty Ltd, based at Level 34, 1 Denison Street, North Sydney NSW 2060, with ABN 26 000 025 758. This corporate information adds transparency and credibility to the brand.

Key Terms of the Black Friday Preview

• Offer period: Valid from 5 November 2026 until 11:59 PM AEST/AEDT on 16 November 2026.
• Eligibility: Customers must hold a valid optical prescription. An eye test at the customer's own cost may be required if the prescription is not valid.
• Exclusions: The offer excludes gift cards, the safety certification fee and third-party contracts. Only Clearly-branded frames qualify, so other brands are not included.
• Combining offers: The discount cannot be combined with other offers, subscriptions, discounts or benefits, except for a health fund benefit. Health fund benefits remain subject to the customer's policy waiting periods, annual limits and extras cover.
• Stock: Offers apply while stocks last.
• Pricing: Discounts apply to the full prevailing retail price, and no further discounts are added on top.

Overall, the newsletter is a clear, promotion-focused communication. It combines a strong headline discount, a range of product categories, and reassuring service messages, while the detailed terms make the conditions transparent for shoppers planning their Black Friday purchases.