Clearly Newsletter: 15% Off Contact Lenses and Free Standard Shipping
Overview of the Newsletter
This promotional email from Clearly, sent under the subject line "New contacts or your usual brand?", invites readers to try new contact lenses or continue buying their usual brand. Its main message is a limited-time offer: 15% off all full-priced contact lenses, combined with free standard shipping on all orders.
The header highlights two offers at the top of the email: free standard shipping on glasses and sunglasses, and 15% off ACUVUE PRECISION contact lenses. A "Shop now" button and a "View in browser" link are provided for easy access.
The central section focuses on contact lenses. It explains that customers can shop for new contact lens brands or reorder their regular brand, with free standard shipping included on every order, subject to terms and conditions. Several featured lens products are displayed, each with a 15% discount tag and its own "Shop now" button.
The email then promotes a "Your ultimate gift guide for 2026", encouraging readers to make gifts that matter while saving money. A "Discover now" button leads to the guide.
Further down, the newsletter lists the store's key service promises: fast delivery, a price match guarantee, and personalised customer care. It also includes social media links and a "Let's connect" section.
The footer contains a detailed set of terms and conditions for the offer. These state that the discount applies to the full retail price, that a valid optical prescription is required (an eye test may be requested if the prescription is not valid), and that the offer excludes optical glasses, sunglasses, lenses and frames, glasses and contact lens accessories, safety certification fees, and third-party contracts. The offer cannot be exchanged for cash or combined with other offers, though health fund benefits are an exception. It ends on November 16 at 4:59 PM AEDT/AEST and is available while stocks last. The footer also explains that the recipient subscribed to Clearly's emails and provides unsubscribe, account, contact, and privacy policy links.
Featured Products
The newsletter highlights several contact lens products, each eligible for 15% off at full retail price:
- ACUVUE PRECISION: Featured in the header offer, with 15% off contact lenses.
- DAILIES TOTAL1 90: A daily disposable contact lens featured with a 15% discount and a shop link.
- Biofinity 1 Day: A contact lens listed with a 15% discount, appearing in the product tiles (the listing text is partially cut off in the email).
- TOTAL: A lens from the TOTAL range, listed with a 15% discount.
- Biofinity 3 (CooperVision): A CooperVision contact lens offered at 15% off.
- 1-Day ACUVUE Moist 90: A daily disposable lens from the ACUVUE Moist range, also discounted by 15%.
Products are presented as part of a broad selection, allowing customers to compare brands such as ACUVUE, DAILIES, Biofinity and CooperVision. The newsletter also mentions glasses and sunglasses in its free shipping message, although those items are excluded from the 15% discount.
About the Store: Clearly (clearly.com.au)
Clearly is an eyewear retailer operating online at clearly.com.au in Australia and at clearly.co.nz in New Zealand. The store sells contact lenses, optical glasses, and sunglasses, along with lens and frame options and accessories for both glasses and contact lenses.
The brand presents itself around the idea of helping customers "see themselves clearly," a theme reflected in its logo and messaging. Its business strengths, as shown in the newsletter, include:
- Fast delivery for online orders.
- A price match guarantee, giving customers confidence in competitive pricing.
- Personalised customer care, with a dedicated contact channel.
- Free standard shipping on orders, as promoted in this campaign.
The newsletter identifies the company behind the store as Luxottica Retail Australia Pty Ltd, based at Level 34, 1 Denison Street, North Sydney NSW 2060. Customers can call 1800 639 478 for assistance. The email carries a copyright notice of 2026 for Clearly.
Overall, Clearly positions itself as a convenient, service-focused option for shoppers who want to buy contact lenses and eyewear online, with a strong emphasis on value through promotions, shipping benefits and seasonal gift ideas.
