Clearly Black Friday Preview: Up to 70% Off Frames and 50% Off Lenses
1. Overview of the Newsletter
The newsletter from Clearly, sent under the subject line "Sneak peek: Black Friday sales!", previews the eyewear retailer's Black Friday promotions. Its main message is that shoppers have a short window to buy frames at a large discount and complete their purchase with discounted lenses. The email is built around three main offers, a loyalty program invitation, and a set of terms and conditions.
Main Headline Offer: Black Friday Preview
The top of the email promotes frames for up to 70% off and lenses for 50% off. The email describes this as a "(very) brief window" to shop, and it links to a "Shop now" button. The offer is presented as a preview, so it is limited in time.
Contact Lens Offer
A second section offers 15% off all contact lenses, along with free standard shipping. The email states that the discount applies to every contact brand stocked by Clearly. It encourages customers to restock their current lenses or try new options. Brands mentioned in the section include ACUVUE, AIR OPTIX, DAILIES, Bausch+Lomb, Biotrue, ONEday, PRECISION1, ACUVUE OASYS MAX, HydraGlyde, and Alcon, along with the everclear and clariti names that appear in the email.
Clearly Club Loyalty Program
The email invites readers to join the newly launched "Clearly Club." Members earn Clearly Points, gain access to exclusive discounts, and move up loyalty levels. New members receive a welcome bonus of 200 points, plus another 200 points for creating an account and completing a first log-in, for a total of 400 points. Joining is subject to the program's own terms and conditions, which are linked in the email.
Navigation and Shopping Links
The email links to several shopping categories: Glasses, Sunglasses, Contact Lenses, Designer Sale, Clearance Frames, and a "Find your Face Shape" tool. It also includes links to social media and to account and contact pages.
Terms and Conditions
The email contains detailed terms for each offer. Key points include:
- Frames and lenses offer: Applies to selected full-priced Clearly-branded frames and prescription or non-prescription lenses, only when bought as a complete pair at clearly.com.au or clearly.co.nz. Standard clear low-index lenses are included in frame prices, except for rimless and semi-rimless frames. Single vision prescriptions from +2.50 to -2.50 are accommodated. Gift cards, safety certification fees, and third-party contracts are excluded. The offer cannot be combined with other offers, except health fund benefits, and is subject to stock availability.
- Contact lens offer: Applies to full-priced contact lenses only, is available online, and cannot be exchanged for cash. Glasses, sunglasses, accessories, and third-party contracts are excluded.
- Prescription requirement: Customers must hold a valid optical prescription, and may need an eye test at their own cost if the prescription is not valid.
- Validity: The frames and lenses offer runs from 5 November 2026 to 16 November 2026 at 11:59 PM AEST/AEDT. The contact lens offer ends on 16 November at 4:59 PM AEDT/AEST. Both are subject to stock availability.
Email Footer
The footer includes unsubscribe, account, contact, and privacy policy links. It states that the email was sent to a subscriber who signed up at Clearly, and it lists the operating company, Luxottica Retail Australia Pty Ltd, with a North Sydney address and the phone number 1800 639 478.
2. Products Featured in the Newsletter
Eyeglass Frames
The main promotion covers Clearly-branded glasses and sunglasses frames, with discounts of up to 70% on selected full-priced styles. The discount applies only to Clearly-branded frames. Other brands are excluded. The email also highlights a Designer Sale, Clearance Frames, and a "Top-rated Glasses" section, and it notes that glasses start from $9.
Lenses
Customers who buy a complete pair of glasses or sunglasses can receive 50% off prescription and non-prescription lenses. Standard clear low-index lenses come with most frames, which helps the offer work for everyday prescriptions.
Contact Lenses
The contact lens promotion gives 15% off all contact lenses stocked by Clearly, with free standard shipping. The brands named include:
- ACUVUE, including ACUVUE OASYS MAX
- AIR OPTIX and HydraGlyde
- DAILIES
- Bausch+Lomb and Biotrue
- ONEday
- PRECISION1 one-day contact lenses
- Alcon, clariti, and everclear
The email presents these lenses as a way to restock supplies or try new solutions for eye care.
3. About the Store: Clearly (clearly.com.au)
Clearly is an optical retailer that sells prescription glasses, sunglasses, and contact lenses through its online store at clearly.com.au and clearly.co.nz. The newsletter presents it as a brand focused on making eyewear accessible, with a range of frames at different price points and a number of services designed to make online shopping easier.
Shopping Experience
The website is organized into clear categories, including Glasses, Sunglasses, Contact Lenses, Designer Sale, and Clearance Frames. A "Find your Face Shape" tool helps shoppers choose frames that suit them. The store also highlights "Top-rated Glasses," which suggests that customer reviews play a role in its product presentation.
Services and Guarantees
The email lists several service features:
- Fast delivery
- A price match guarantee
- Personalised customer care
- Free standard shipping on contact lens orders during the promotion
Loyalty and Engagement
With the launch of the Clearly Club, the store is building a loyalty program that rewards repeat purchases and offers exclusive discounts. Its welcome points and tiered levels are designed to encourage customers to return.
Business Details
The email identifies the operating company as Luxottica Retail Australia Pty Ltd, based at Level 34, 1 Denison Street, North Sydney NSW 2060, with ABN 26 000 025 758. Customers can reach the store by phone at 1800 639 478. The copyright notice reads © 2026 Clearly.
Overall Impression
Clearly positions itself as a convenient, value-focused optical retailer. Through this Black Friday Preview, it combines deep frame discounts, lens savings, contact lens promotions, and a loyalty program. The newsletter is clearly designed to bring customers to the website within a short promotional window, and its detailed terms show a focus on transparency about eligibility and limits.
